Austin, TX based affiliate deal feed provider FMTC this week announced its acquisition of Coupilia, a Kirkland, WA based affiliate deal feed provider and sub-affiliate network.
The financial terms of the deal were not disclosed.
FMTC plans to integrate Coupilia’s network, merchant, and deal database along with their rev share and reporting technology, into its platform. The entire data engineering team has also come on board to make the transition seamless for subscribers and to add scale for new merchants and offers.
“Coupilia and FMTC share a goal of making affiliate marketing easier for publishers,” said Harley Anderson, founder and CEO of Coupilia. “We believe FMTC has the capacity to expand Coupilia’s current offerings, while staying committed to offering the highest-quality solutions for affiliate publishers.”
“Our mission is to make affiliate marketing easier for publishers, merchants, agencies, and networks,” said Brook Schaaf, co-founder and CEO of FMTC. “By integrating Coupilia’s offerings, we will bring more value to our stakeholders and position ourselves to offer yet more tools and features. Harley and his team have done a great job of kicking off a smooth transition.”
About FMTC and Coupilia
Founded in 2007, FMTC (For Me To Compete) enables publishers and merchants of all sizes to compete in the affiliate market space. Its flagship product is its deal feed, which contains hundreds of thousands of aggregated, tested, and normalized deals from over 12,000 affiliate programs across dozens of networks.
Founded in 2012 by Harley Anderson, Coupilia offers a clean, normalized and affordable deal feed. Their competitive advantage has always been with their reporting and revshare platform along with their expansive International feed, with offers from 20+ countries.