Xurmo’s strategic partnerships are expanding its footprint across India and the North American region
Bangalore (July1 2015) – Based on its recent analysis of the data analytics platform market, Frost & Sullivan recognizes Xurmo Technologies with the 2015 Global Frost & Sullivan Award for Product Line Strategy Leadership. Xurmo’s versatile and easy-to-deploy database management platform has won it considerable success in the data analytics platform market, despite the company’s relative nascence. The platform offers quick returns on investment due to its inherent technological ability to deep dive into data, collate them, and represent them meaningfully in a very short time span.
The Xurmo application is an integrated platform that is completely automated and assimilates information along with the underlying structure through a series of connectors. The information is stored on Xurmo’s proprietary FabricDB, on which analysts are allowed to place search-driven queries. The query and search commands are two separate components that had not been combined in big data analytics until now. Therefore, the technological capability with which Xurmo simultaneously searches and queries is a significant innovation. This means that the big data analyst can visualize data sets from disparate regions, eliminating the need to build the schema, and thereby reducing time spent on analysis.
“However, the most important value proposition of Xurmo is the speed with which its platforms can be deployed on the client’s system,” said Frost & Sullivan Research Analyst Rohan Thomas. “While the actual deployment of the data management system may take no more than four hours, the turnaround time for data acquisition and processing is mere minutes.”
Additionally, Xurmo’s platform is highly flexible and does not require significant capital investments. As the system is predominantly service based, the platform can easily scale from one-use case to multiple-use cases, endowing the end user with substantial flexibility.
Xurmo caters to a wide cross section of end users, including stakeholders in banking and financial services institutions (BFSI), consumer packaged goods (CFG), e-commerce and retail, as well as the oil and gas industry. It has incorporated a robust feedback mechanism into its product, which generates the data needed to create an exemplary ownership experience.
“Xurmo’s feedback mechanism comprises two parts. The first part is defining the problem and culminating in the deployment of the solution; the second part is performance based,” observed Thomas. “The pre-deployment phase of the feedback helps Xurmo develop a roadmap and prioritize accordingly. Being a young and versatile company, it can collaborate closely with end users to find ways to continuously enhance performance and address market challenges.”
Meanwhile, the company has enhanced its brand equity through various partnerships with organizations such as MAPR Technologies, Hortonworks, and Cloudera Connect. Most of them acted as traditional distributors of Hadoop, so Xurmo attempted to extract more from its partners by collaborating with companies that enabled partners to develop applications of their own and resell them. These partnerships enhanced the exposure of the company to markets within India and simultaneously helped it expand aggressively in the United States. In the future, the company aims to break into the U.K. and Asia-Pacific markets, and entrench itself as a technology pioneer in the data analytics market.
Each year, Frost & Sullivan presents this award to the company that has developed a comprehensive product line that caters to the breadth of the market it serves. The award recognizes the extent to which the product line meets customer base demands, the overall impact it has in terms of customer value, as well as increased market share.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.