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Gear up for the winter chill with Max’s latest Winter ’14 collection

EW9C1893November 10th 2014: This winter, Max the leading value fashion chain in the country, is moving towards its eclectic best by unveiling its stellar Winter 2014 collection. Inspired by the concept “Be new every day” the collection takes inspiration from the unexplored experiences, while breaking the monotony of life and bringing new changes every day. Mix of trends that capture various lifestyle and culture influencing themes is the key of the season, giving Fashionistas the creative license to experiment with different trends & looks. Stunningly designed, this collection captures contemporary fashion whilst reflecting international quality and style.

Women’s Wear 

The collection witnesses a rich and moody trend that is made up of a variety of different designs that create a truly beautiful edge. The Tartan Takeover range comprises looks inspired from the Scottish Highlands with the classic Tartan Checks mixed up with dark floral & animal prints with muted floral prints and digital treatment. Tribal patterns and unique mixes of angular shapes and bright hues make the distinct print pop in Winter Pop with layers of deep blues, cobalt, and purple creating a unified look.

The Kilm Mart range is a hand crafted look by nature is an appreciation for historic handicrafts, combined with design concepts to highlight folklore culture.

 This season florals are all about modernity with the Wild FloralsArt Florals and Floral Haze range, monochrome and soft pastels are added to maintain the sophistication and elegance of this collection.

 Incorporated with delicate lace & digital printed treatments  and embellishments in the form of studs, embroidery & stone work have been worked upon to enhance the over-all appeal of the styles.

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In the ethnic Tavisha range, tradition has been complimented with modern techniques and print concepts. From luxurious rich paisley prints to scarf print inspirations, hand-work embellishments in gold lurex and bold tones that highlight the necklines, patch work techniques and a mix and match of prints. Colours have no boundaries as rich ornate tones add flavor to this collection for that authentic festive appeal.

Men’s Wear

The men’s collection, ranges from flat knits, light weight sweaters, medium weight sweaters, fleece tops, PU jackets and woven jackets with the right balance of fashion and commerciality. The key fashion this season includes draped necks, cowl necks, toggle button fastening, contrast elbow patches etc for sweaters. A fresh addition to the wardrobe are the motif prints, placement contrast patches, indigo knit fabric, over dyed washes, quilted polyester panels for sweatshirts in hoods as well as in non hoods. The key trends for the season are clubbed into three main looks – Urban Noir, Road Trip & Novajo Nomad.

Kid’s Wear 

The cozy weather is brought alive with fresh, comfortable and colorful outfits. Creatively mixed layers, oversized dresses and an assortment of prints will lighten up even the gloomiest of days for the little girls. And the boys can have fun with the playful Monster Range with mix & match of stripes, quirky prints and appliqué. There are ranges which covers all the interesting cities with some historic value or which are big tourist hot spots. These are depicted through monochrome or colourful photo prints. This season, the key colours are brightest shades in tomato red, yellow and green combine with the classics like black and gray mélange. In addition, sweaters come with big intarsia motifs, geometric patterns, various stripe effects, cables and structure.

The collection is available across all Max outlets in the country.

This season “look good feel good” with Max!

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