GEM Enviro Management Pvt. Ltd to support the Ganesha Ecosphere Limited in brand building of its recycled products and strengthening the raw material supply chain
· Ganesha Ecosphere plans to sell Recycled Polyester Staple Fiber (RPSF) as a brand
New Delhi, 14 September, 2016: Gem Enviro Management Private Limited, a leading company engaged in recycling of all kinds of packaging waste (such as PET, plastics, paper, etc) and marketing / promotion of recycled products, today announced its association with Ganesha Ecosphere Ltd, the largest PET recycling company in India.
GEM Enviro will promote Ganesha Ecosphere’s recycled polyester fiber and yarn and help the company in its branding and marketing endeavors. GEM is amongst the few companies in India that work in the space of PET recycling and sustainability.
The new branding exercise is in line with the strategy of positioning the product as a premium product and at par with virgin fibers. It will also enable the company to earn better realizations thereby reducing the gap between realizations of recycled and virgin fiber.
GEM Enviro will also assist Ganesha Ecosphere in strengthening the raw materials supply chain or logistics by creating a strong infrastructure in terms of PET bottles collection directly from the source, leading to dedicated sourcing with better quality raw materials and lower cost of procurement.
Commenting on the association, Sachin Sharma, Director, GEM Enviro Management Pvt Ltd, said. “Recycled Polyester Staple Fiber is used extensively for making soft toys, cushions, blankets, carpets etc because of the softer nature of the material. It is also fast replacing other conventionally popular materials such as foam, rexin and coir because of its hygiene, wash-ability, light-weight and use-friendly characteristics. We strongly welcome this move by Ganesha Ecosphere to sell its recycled products under its brand name and we are fully committed to support the initiative through our knowledge and expertise in branding and marketing domains.”
“Once the market demand for recycled products increases, manufacturers will be forced to make more such recycled products and collectors, in turn will be more motivated to collect more products like PET for recycling, thereby reducing landfills and conserving the environment in the long run.”, he added.
Ganesha Ecosphere Ltd. Is India’s leading Recycling Company with a 25% market share, primarily engaged in the production of Recycled Polyester Staple Fiber (RPSF) from waste PET bottles. Pioneer in the process, GESL recycles more than 4.4 billion bottles annually.