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Gemalto provides operators with new mobile marketing solution to boost opt-in database monetization

LinqUs Mobile Engagement and Monetization solution optimizes the reach and effectiveness of permission-based mobile marketing campaigns

​​Mobile World Congress, Barcelona – March 2, 2015 – Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announces LinqUs Mobile Engagement and Monetization​, a comprehensive solution that optimizes the reach and effectiveness of permission-based mobile marketing campaigns. With Gemalto’s enhanced mobile marketing functionality, operators can now deliver value-added ‘Click-2-buy” and ‘Click-4-coupon’ messages to the widest possible audience with Smart Messages and push notifications, enabling the delivery of a promotional message through to app users even if the app is not open. As a result, mobile operators can upsell and engage with all their customers through a single solution, and successfully monetize their opt-in databases in partnership with brands, retailers and banks, by sending the right message to the right person, at the right place and the right moment.

With extensive and accurate databases of opt-in subscribers -, mobile operators around the world are uniquely positioned to become key players in the fast-growing mobile marketing sector. In 2014 this market was valued at $4.3 billion, but is expected to reach $15.3 billion by 2019(1)​.

LinqUs Mobile Engagement and Monetization allows promoting and seamlessly registering subscribers’ to different services such as dataplan upgrades via their mobile, offering consumers a smooth user experience for m-commerce. Brands and retailers can also exploit the reach, interactivity, location-based and contextual intelligence of LinqUs Mobile Engagement and Monetization to issue digital coupons and vouchers when and where customers can redeem them.

“Gemalto is a long established and proven force in the mobile marketing arena, sending over 400 million Smart Messages a month and representing for operators a, trusted partner for processing their valuable subscriber data,” said Nadia Gonzalez, Vice President of Mobile Marketing for Gemalto. “This unrivaled experience led us to also offer a range of consultancy and mobile marketing services that can ensure campaigns are designed, managed and implemented to deliver optimum response rates and return on investment.”

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