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Get Savings with every swipe!

  • Get used to getting more, maximize your card benefits with Maxit
  • Behind every spend; there is an offer of your choice, Unlock it with Maxit

Mumbai, September 08, 2015: Aditya Birla Money MyUniverse, India’s No. 1 Personal Finance Platform announced the launch of its mobile app Maxit @ MyUniverse. This innovative app is now available free for download on Android and will be available very soon on the iOS.

Maxit is an app that curates offers based on your location, spends & personal preferences, to give you the right offers at the right place, at exactly the right time.

With more than 300 credit cards and up to 800 offers on each card, there are offers everywhere, but no guide to show the right one, especially at the right place. Maxit was created to ensure that customers stop chasing offers and let their favorite offers follow them.

Sudhakar Ramasubramanian, CEO – Wealth & Online Business, Aditya Birla Financial Services Limited said, “At Aditya Birla Money MyUniverse, we are continuously innovating and investing in technology to build new propositions for simplifying money management for Indians. Spending is on rise especially with younger audience and cards & wallets are increasingly becoming preferred payment options. Maxit mobile app gives the convenience of getting Smart Savings on spends by helping customers get the most relevant offers based on the card, location, spend and preferences. We believe that Maxit will revolutionalize the spending habits of Indians and eventually help them improve their personal finances.”

Speaking about the Maxit launch, Mr. Rahul Parikh, Head – Aditya Birla Money MyUniverse said,“This is one more step in our journey to empower Indians for making better financial decisions. Maxit mobile app gives the power of choosing the right offers & cards for spending; thus helping customers maximize their savings. A recent report for FY 2014-15 by Worldline, an electronic payment services company claims that consumers spent Rs.1.9 trillion through credit cards and Rs.1.2 trillion through debit cards in India. Maxit gives customers the opportunity to get Smart Savings with every swipe.”

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