Acclaimed Model and Bollywood Actress, Nargis Fakhri Unveils India’s First Style Helpline
Bangalore, August 20, 2014: Worried about what to wear for your job interview, the weekend party or your first date and make the best impression? We say, the wait is over. India’s online fashion mecca, Myntra.com, has set a new benchmark by unveiling India’s first ever ‘Style Service’, a complimentary telephonic style helpline service that enables people to avail trendy tips on-the-go for the young fast moving generation, at an exclusive cocktail party in Bangalore.
The gorgeous model and actress, who embodies the perfect fashionista, Nargis Fakhri launched the service, inviting people to call Myntra’s ‘LookGood’ Helpline number 080-43541999 (available from 10am to 6pm on weekdays) and send in their style queries to expert stylists who will provide a simple, yet trendy way to get that perfect look for the day.
The innovative and engaging service available across the country was unveiled at an elite 90’s themed party at a premium hotel in Bangalore and saw Nargis Fakhri and other prominent names in the fashion and lifestyle industry grace the event. This is a step further in Myntra’s focus on constantly providing shoppers with a personalised shopping experience that goes beyond a mere transactional relationship.
The Style Service Helpline endeavors to provide a quick fix solution to queries about anything and everything related to fashion, from pairing the right accessories with one’s apparel, donning on the right shade of lip-gloss or mascara or simply about what will complete the day’s ensemble.
Speaking at the event, Mukesh Bansal, CEO, Myntra and Head of Fashion, Flipkart, said, “Myntra has always been committed to helping customers’ look and feel great by providing them with a curated collection of apparel, footwear and accessories to choose from. We now take this engagement a notch higher with the launch of ‘Myntra Style Helpline’. We are excited to roll out this first of its kind style service, where shoppers can avail personalised style advice directly from fashion experts regarding the latest trends and style alerts to help them look their fashionable best, every day.”
The beautiful model turned actress, Nargis Fakhri, said, “The fashion industry is a dynamic world where trends change with the blink of an eye. To keep pace with these ever-changing style mantras and exude an elegant and classy look consistently is a challenge. Myntra’s ‘Style Helpline’ is an exciting prospect for every fashion conscious individual looking for simple, effective and trendy style tips on-the-go.”
After the phenomenal success of initiatives like the ‘30 Day Exchange’ and ‘Customer Wow program’, the ‘Style Helpline’ is the latest offering by Myntra to connect to its shoppers and make online shopping an enjoyable experience for them.