Reinforcing Commitment to PC DIY Customers and Channel Partners
Mumbai, India, February 12, 2015 – GIGABYTE TECHNOLOGY Co. Ltd., a leading manufacturer of motherboards and graphics cards, announced today its 2015 plan to embark on a multi-faceted strategy that is expected to further help strengthen its ties with, and commitment towards, its channel partners operating in the PC DIY market.
The plan involves setting up an exclusive, world-class post-sales service network across India. In addition to its recently established state-of-the-art service centers in the heart of IT markets in both Mumbai and New Delhi, new centers will be opened in additional major cities including Kolkata and Chennai. These will be in addition to the existing ones in Kochi and Ahmedabad. The centers will operate as service hubs for their respective zones.
“Today, we are clearly seeing a vibrant emerging DIY market in India, especially in Tier 2 and Tier 3 cities where the number of knowledgeable, tech-savvy users continues to grow at a rapid pace,” commented Sunil Grewal, Director – Sales & MarCom, GIGABYTE Technology (India) Pvt. Ltd. “In order to deliver the best possible products and services to cater to this new group of customers, GIGABYTE is providing its partners with the support and tools necessary to meet the needs of this growing user segment, and with it, the ability of our partners to continue to grow their businesses.”
The centers will be equipped with the latest in repair machines and software systems to facilitate elaborate testing and troubleshooting. They are manned by experienced, skilled engineers, who are not only capable of providing motherboard repairs even up to Level 4, but also of delivering proactive onsite support, including training to customers on optimized PC usage.
As the undisputed leader of the Indian DIY PC market in 2014, GIGABYTE uniquely understands the importance of having world-class after-service, not only for its end-users, but also to enhance the trust of partners for the GIGABYTE brand. With this comprehensive plan in place, GIGABYTE hopes to continue to provide the highest level of service its customers have come to expect.
Enhancing the Success of Class B, C and D City Partners
With a special focus on resellers based in Class B, C and D cities, GIGABYTE is committed to provide every kind of support needed by hosting a series of channel partner meets, providing access to its online GIGABYTE Value Partner Program (GVPP), and increasing its investment in shop branding at channel partner retail outlets, especially of those based in Class B and C cities. This is in addition to outdoor branding being carried in the vicinity of IT markets, billboards, metro railway stations and bus shelters, among others.
Making Resellers’ Life Easier with Product Innovation and Variety
In addition to the highest levels of quality and service, the GIGABYTE brand is synonymous with product innovation. With a range of motherboards divided in 3 distinctive segments – G1™ Gaming, Overclocking Series, and Ultra Durable™ – , GIGABYTE partners benefit from the fact that GIGABYTE offers a wide variety of motherboards that cater to different categories of end-users.
GIGABYTE will also bring to the Indian market in March its long awaited, and already globally popular and versatile DIY BRIX PC kit. Available with a broad choice of processors covering a range of performance points, the BRIX sets a new standard for desktop miniaturization that makes it perfect for many requirements – be it discreet HTPC/multimedia hub, an ultra-low power PC for the family, an office PC or as a digital signage unit.