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GNTB Theme for 2015: ‘Destination Germany – 365 days of traditions and customs’

New Delhi 23rd April 2015: Destination Germany ranks amongst one of the most sought after tourist and trade destinations for global travellers and traders including Indians. Keeping in view the richness of Germany being a hub of traditions and customs German National Tourist Office today introduced its new campaign theme for 2015 – ‘Germany – Destination of traditions and customs’.

The objectives of this years campaign are to strengthen Germany’s image as a traditional and cultural travel destination, promotion of the development in tourist infrastructure and to promote cultural diversity. With the new theme, Germany aims to focus on promoting Culinary Germany, Living Traditions and Arts and Crafts.

Romit Theophilus, Director, Sales and Marketing, GNTO India speaking on the occasion said, “We have been consistently placed amongst top three most popular European destinations out of India and have surpassed France in 2014 with 49.6 Million trips. Our 2015 campaign is focused on increasing the traditional and cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe which will further boost the economically weaker rural areas.”

Today, the variety of traditions and customs offered by Germany include 300 types of bread sold in German bakeries, 1400 breweries are operational under the German Beer Purity Law which is the oldest food regulation in the world, 102071 hectares if wine-growing land, 1500 types of sausage, 2000 traditional costume societies and 10000 fairs and markets. Germany presents around three million events per year, which offers a rich variety of entertainment. The arts and crafts of Germany offer the world famous cuckoo clocks from the Black Forest and tourist can also try out their own craftsmanship skills.

Some of the key attractions for 2015 are Oktoberfest in Munich 19 September – 4 October, German Grape Harvest Festival in Neustadt 1 – 12 October and New Year’s Eve in Berlin 31 December – January 2016.

“We are expecting 6 to 7 % growth from the visitor segments from India. Germany is confident in maintaining its position as one of the most favored European destinations by Indian visitors and hope to see the Indian and international visitors grow for destination Germany”, concludes Romit Theophilus.

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