Gopaisa, India’s leading cash back site has rolled out its first ad film to communicate their brand philosophy of “ Paise bachaon, Khushiyan badhao” The film has been conceptualised by Dentsu Aegis and will be released by 1st week of December.
The ad film promotes the bargaining and money saving approach of shoppers. Availing the best deals and a unique concept of added cash back, online shoppers are shown as smart shoppers if shopping via GoPaisa else are described as fools or “kaddu” .
Aman Jain, Founder, GoPaisa says “The basic premise of our campaign is that online shoppers choose a smart way of shopping. For a country which thrives on bargains and loves to save! Gopaisa comes as a relief to all the online shoppers who cannot bargain face to face with their online sellers. The TVC is clear with the message that one should not be called a kaddu otherwise, if not shopping via GoPaisa”.
The creatives are done by Dentsu Aegis in a quirky and humorous way. The ad film directed by Zahir Mirza, who is playing a lead actor in the film also says ”The brand stands for good deals and the cash back rewards, it will be foolish if not shopping via Gopaisa which is helping people save everytime they are shopping. Thus the concept of Kaddu came into picture”.
GoPaisa is planning a series of advertisements across TV, Radio and outdoors. to reach out to the different categories like Travel, Men, Women, Electronics, kids, Home living and various other categories it cater to.
Recently the site got a major boost on being the first and the only official partner of GOSF, Google Online Shopping Festival amongst the cashback and coupon space.
So next time when you shop online follow the mantra of saving and better do not be a kaddu.