New Delhi, July 10, 2015: - Grant’s is delighted to announce the signing of their first ever Indian Brand ambassador Mr. Rohan Bhardwaj, the winner of The Awesome Job campaign. Rohan Bharwaj would be taking on the new role, effective immediately. He will be representing Grant’s, an iconic blended Scotch whisky brand from the premium spirits company of William Grant & Sons, in India. Born in India and living in Gurgaon, Rohan was voted by his friends as the perfect candidate for The Awesome Job and was chosen on the basis of his ready wit, charm, confidence, pleasing demeanour, wanderlust as well as knowledge and passion of spirits.
The winner of The Awesome Job campaign will be travelling to Scotland with his friends who nominated him for this job
Commenting on the announcement and closure of The Awesome Job campiagn, Shweta Jain, the India Marketing Director at Grant’s, said, “Rohan is a strong, passionate man, who will now become the new advocate for the brand. This announcement also brings to an end a whirlwind experience of finding the best candidate for the post. He is the perfect ambassador to talk about drinking responsibly, tastefully and together and personifies all the attributes that the India representative of the brand should possess. We congratulate Rohan on winning the title and welcome him onboard.”
Rohan Bhardwaj, the winner of The Awesome Job commented, “I am simply ecstatic about the new role that I am about to take on. The journey to the top spot for the past few months has been thrilling and has helped me get familiar with Grant’s, it heritage, philosophy as well as aspirations to expand its outreach in India. I feel privileged to be associated with a legendary brand like this and look forward to driving the brand’s footprint in the market with a firm focus on the ideology of Grant’s. I am thankful to the team, jury as well as my friends who have helped me scale the ladder to achieve this career milestone today.”
The Brand Ambassador’s role entails supporting the growth and proliferation of Grant’s award-winning and globally renowned range of whiskies in both value and volume. The individual will become a part of a network of brand ambassadors who share this common goal to develop the brand’s repute in international markets across the world. A job that defies conventional ideas of corporate silos and diktats, this is a position that will include training in Scotland, indulging in travel, exquisite cuisine and attending glamourous events and he will be the representative for Grants Scotch to the industry.
The Awesome Job campaign was powered purely by social media. It kick started in April scanning candidates across the length and breadth of the country via a novel approach based on friends’ nominating the candidate for the post. Pegged as the job ‘one can’t apply for,’ it marked the first-of-its-kind initiative undertaken by Grant’s to establish its presence in India.