At HCL we believe in the power of a woman. To celebrate the women in our lives and what they do for us, HCL has introduced – #AMileForHer . The campaign that started early April ,calls all for support to show solidarity towards the cause of women empowerment through literacy. This campaign aims at the fierce commitment towards empowering the women and celebrating their contribution in the organization as well as our lives
For every mile run, HCL will help educate and equip women for an enriched future. HCL’s initiatives are aimed towards empowering young women and enabling them through digital literacy which has become the basic requirement for job opportunities today.
To participate, every individual who runs or walks a mile has to upload his/her self-photograph with a raised hand on a social media channel, hash tag #AMileforHer with name of the person the mile is dedicated to and at the same time he/she will have to nominate two more people to take up the challenge by tagging them on the post.
The campaign has been successful in generating around 50 mn impressions on Twitter with more than 7700 tweets and more than 15,000 running a mile for an inspirational woman in their lives.