to redefine the design rule-book of the Indian automobile industry
- Sketches unveil the exterior design of the car, a mid-SUV, ahead of the India launch
- Kia is all set to introduce its mid-SUV to the India market in the second half of 2019; offers space and capabilities of a traditional SUV in a compact package
- Created for the millennial generation with a sophisticated modern design
New Delhi, (May 14, 2019): Kia Motors India, today, revealed the first sketch of its upcoming mid-SUV manufactured in India. Due to be revealed fully in the summer, the new vehicle possesses the space and capabilities of a traditional SUV in a compact package. Based on the SP concept, the illustrations give a sneak-peak into the much awaited and anticipated, mid-SUV from Kia Motors. The sketches of the upcoming Kia car highlight the inspirational design that Kia is known for and make it stand out amongst its diverse global portfolio.
Kia’s very first product for India is set to flaunt a bold, distinctive and dynamic design; the mid-SUV will come with a wide Tiger nose grille, one of the unique design elements of Kia Motors world-class design philosophy. With a modern and urbane design, based on the 2018 Kia SP Concept unveiled at the Auto Expo, the SUV will stand apart from rivals by matching the unique preferences and needs of customers who are young at heart. The robust design character of a traditional SUV co-exists with sophisticated exterior design details, such as its long hood, a strong, sophisticated character line on the front bumper, and sharp lines pressed into the bodywork. Its strong shoulder line, matched with a glasshouse which tapers towards the rear of the car, as well as rear bumper with a metallic muffler effect, lends the compact SUV an air of understated sportiness.
The new compact SUV brings a sense of luxury to its exterior design with LED headlamps which extend over the radiator grille. The lamps feature a three-dimensional light graphic and a highly technical diamond pattern at their trailing edges. The design is also echoed in the rear LED lamps.
Byung Chul Juh, Head of Kia Styling at Kia Motors Corporation, comments: “We have created a car which stands out everywhere, from the city to the countryside. Its robust yet sporty design will be matched by a wide range of features and technologies that are universally suited to younger buyers in markets around the world. Our new mid-SUV is a proposition that no other car in its class will match.”
Manufactured in India for the world, the mid-SUV resonates the design language that is customized for the Indian customers.