Benelave, from the house of HSIL, the largest ceramics in India, has signed leading Bollywood actor Shraddha Kapoor as its brand ambassador to elevate brand awareness and visibility.
Benelave offers a wide range of bath space products to suit the needs of value-seeking consumers. It is a brand for young Indians who are looking for good designs coupled with modern aesthetics for their bathrooms.
Commenting on the new association, Mr. Sandip Somany, Vice Chairman and Managing Director, HSIL Limited said, “Shraddha is one of India’s most loved youth icon, and we believe that our core audience resonates with her grounded and girl-next-door personality. We are excited as this association will enable us explore new avenues for our continued growth and success.”
He further added, “Benelave is on a high growth trajectory and is doing extremely well in in Tier 2 and Tier 3 cities since its launch a few years ago. Shraddha’s versatile acting skills have made her extremely popular among the masses and this association will help us widen our existing consumer base”
“HSIL is one of the most trusted and iconic companies in India and I am delighted to be their brand ambassador. It is great to see that HSIL is not only committed towards delivering unmatched designs and quality in their offerings, but also towards creating welcoming bath spaces for the entire family.” said Shraddha Kapoor on the new partnership.
Shraddha will be the face of Benelave’s upcoming campaigns. She joins the likes of Shahrukh Khan, Jacqueline Fernandez among others, who already front HSIL various bath space brands.
Benelave encompasses the entire bathroom category with various offerings under faucets, showers, sanitaryware, accessories and allied products. Over the years, HSIL Limited has bolstered its distribution network for Benelave with 100 distributors and 2500 retailers across 300 cities.