Revolutionary campaign #bangalorelouvin brings the city together for opening celebrations
Bengaluru, 5th November 2014 – ibis, the international hotel brand of Accor and the worldwide reference in the economy sector has opened its third hotel in Bengaluru – ibis Bengaluru City Centre. It is the eleventh ibis to open in India. ibis Bengaluru City Centre is in close proximity to the famous UB City and business districts. With a capacity of 173-guest rooms, this brand new, vibrant hotel is ideal for business and leisure travelers looking for comfortable accommodation in the city. The hotel is easily accessible to many attractions and points of interests near MG road and Brigade road.
Ibis is further cementing its leadership in the region with a unique campaign #bangalorelouvin for the opening of ibis Bengaluru City Centre. The concept is to engage with people’s love for Bangalore city through effective social media penetration. The campaign has been launched with a musical video of the general public expressing their pride for the city of Bangalore and marking the opening of the newest ibis in the city. The key attraction of the viral campaign is the ibis life-sized red pillows and heart -shaped shutter glasses as visuals. A three-phased campaign begins with the musical video going viral, activation by people sharing their love of the city on social media and finally seeking ownership on the exciting activities linking it back to ibis Bengaluru City Centre.
Speaking on the rapid development of the ibis brand in India, J.B. Singh, President & CEO, InterGlobe Hotels, said: “Bangalore as a city truly defines a cosmopolitan existence. The ibis property at Bengaluru City Centre is the extension of a cosmopolitan atmosphere that perfectly balances the needs of corporate and leisure travelers. Today, it’s all about providing service excellence at an affordable cost, irrespective of the category and we are excited about providing a memorable experience to our guests”.
Expressing his excitement Firoz Jangaria, General Manager, ibis Bengaluru City Centre said: “By providing quality accommodation for those who are looking for an economy hotel with international standards and with easy access to the city’s main attractions, ibis Bengaluru City Centre is a great new asset to the city centre. The #bangalorelouvin campaign will reaffirm that ibis Bengaluru City Centre is determined to make a lasting impression and further build an emotional connection with the people to celebrate this vibrant city.