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Friday , 14 December 2018
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Impact of Artificial Intelligence

Today’s modern technology has surely made a great impact on the whole globe. So has artificial intelligence (AI) created an astonishing impact on human interaction with machines and devices. Whether it is anything from traveling to utility to advertisement, even machinery and telecom industry aren’t spared from its effects. AI has enormously improved the customer’s experience. Above everything else AI has made decision – making quicker and accurately by assimilating massive volume of information.

Artificial Intelligence is much more than just smart technology, as it boosts the existing and emerging technologies especially in telecom technology and media industry. Considering the recent influxion of new technologies like the virtual assistance, self- driving cars, etc. there will be soon an amazing flow of technologies that will be beyond imagination.In 2018, so far we have already witnessed the noteworthy transformation in many industries as they have started opting for AI to notch-up their services. The changes that AI has already brought and will bring to mobile industry and industry related to it.

One of most impactful evolution is the chatbots, from the time it has come in existence into the market, it has greatly created the feeling of satisfaction among the users. It is considered one of the greatestapplications based on AI making a bridge between businesses and customers. The chatbots gives customers an impressive conversation experience as they support 24 x 7. It has the ability to communicate with multiple customers. Moreover each time they interact it becomes a better experience for the next as they improve their query responses with each conversation. AI has introduced the users to a new way of search via voice and images instead of text mode. After the involvement of AI in mobile applications it became compulsory for developers to develop image recognition system and voice recognition system. AI along with IoTlets your device communicate with each other. AI is making drastic changes by collecting the real-time data and processing that data, so that devices learn on their own. Thus, AI helping mobile apps to learn and improvise with every information that is exchanged among the devices and then take necessary action improving the overall experience of using smartphones. AI in Personalized App has changed the definition of ‘what it means to have personalized apps’. Many mobile app development companies are incorporating AI into mobile apps to provide location-based searches to the users.

Also, AI collects data-oriented around the user’s purchase history and compile them with the other data that is obtained from online traffic, mobile devices, etc. This compiled data is then used to analyze user’s behavior and let brands to take necessary action to enhance the user-engagement rate.Thus, the users can leverage the benefits of AI-empowered applications to get personalized results which will reduce their scrolling time and let them explore more products and services.High App Authentication inAI holds a bigger responsibility when we talk about cybersecurity. With the growing technologies and the usage of mobile, we need an advanced level of data security. While developing mobile apps, security is the biggest concern for a mobile app developer. AI has comparatively reduced the security issues by alerting the user about probable threat and vulnerability by analyzing the user behavior.

With the help of Machine learning and Predictive Analysis, you can predict the threats that may arise in the future and also suggest methods to improve that by illustrating the loopholes in the code or development process.. It is expected that by 2020, almost 30% of the companies will use AI technology to enhance their sales. AI will help the businesses to make better marketing strategies to increase their sales and user-engagement rate.

Seeing the progressive growth of the AI in today’s time, it can be depicted that there is a clear emphasis on the influencers and advertisements that are using micro-targeting to expand their reach.AI will soon be incorporated with 5G smartphones that means the users can leverage complete benefits of AI that has the potential to collect, store, and process real-time data. AI also gives an advanced personalized experience; thus, businesses will surely take advantage of this technology to grow their business and increase their ROI. The future is going to be smarter with AI and surely mobile economy will grow tremendously with time.

By : Mr.Ashish Mutneja, CEO of Quantum Hi-Tech

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