Nitin Jain, Founder of India PR Distribution, is among the first-wave entrepreneurs in India who made it big. We recently caught up with Nitin and discussed about his latest venture, India PR Distribution.
IndiaPRDistribution (www.IndiaPRdistribution.com) offers affordable Press-Release distribution services. This upcoming startup has bagged some impressive clients, and it’s in discussion with some investors for seed funding.
Q: There are manyinternational Press Release distribution services. What prompted you to start India PR Distribution?
Nitin Jain: You are right; there are many press release distribution services.But,
only a few are focused on providing coverage in India. India PR Distribution, being an Indian Distribution service, focuses on providing coverage in India Media and publications.Few online PR services distribute the Press Release to their network
only while others are just posting the press-release on their partner websites.
India PR Distribution undertakes manual posting activity through our
Database of reporters. We have been able to get coverage for our clients
in NDTV, Business Standard, INC42, something that not many PR distribution services can achieve.
Q: WHAT MAKES YOU STAND APART FROM THE CROWD?
Nitin Jain: Most (not all) PR agencies use a button to publish your Press Release on their
Website and a few partner websites.
India PR Distribution is a PR distribution service that will manually submit your Press Release to Indian reporters, journalists, magazines.
India PR Distribution focuses on providing coverage on renowned publications having relevant traffic.This leads to a result-oriented approach, helping companies to reach out to their target audience.We don’t believe in ‘one solution fits all.’ Each PR campaign is designed as per client requirements.
India PR Distribution has received a very encouraging response right
Fromits launch in December 2017. We want to bridge the gap between reporters and newsmakers. In the coming five years, we are going to increase our level of offerings by entering into strategic media partnerships with media portals and journalists. We are aiming for external funding also to support our growth plans for the next five years.
Q: HOW DO YOU CONTROL YOUR CLIENTS’ EXPECTATIONS WHO ALWAYS WANT TO GET PUBLISHED IN LEADING NETWORKS IRRESPECTIVE OF THE MATTER OF THEIR CONTENT?
Nitin Jain: Our team of content writers rewrites the press release to make the news more interesting. However, indeed, every story cannot get published in Newspapers. We help such clients in getting coverage on online media publications, PR Portals, and other related websites.Most of the time, this coverage helps in gaining traction for the client, and they are satisfied with the results.
Q: HOW ARE YOU PLANNING TO REACH MORE PEOPLE? WILL YOU FOCUS ONLY ON B2B MARKETING?
Nitin Jain:Presently, we are focusing on Search Engine Optimization (SEO), Social
Media and PPC for gathering leads. We are also getting a lot of repeat orders and referrals from our existing b2b customers.
Q: HOW DO YOU PLAN TO CONTROL YOUR QUALITY OF DISTRIBUTION?
Nitin Jain: We are cautious about our mode and method of PR distribution.
As I said, we don’t use any automated tools or software for sending the Press
Releases. Each campaign is devised as per the particular industry topic, and we send the PR to relevant publications and reporters only. We carefully scan our distribution list, and we remove anything that looks out of place or low quality.
Q: WHAT ARE THE MEASURES YOU TAKE TO CONTROL FAKE NEWS?
Nitin Jain:That’s an excellent question. Fake news is a significant concern for PR
Agencies and publications alike. In today’s world of Whatsapp and Facebook, Fake News can quickly spread and harm both to society and your reputation. The team at India PR distribution verifies each Press Release and makes sure that everything is backed up by facts.We accept only those press releases that have complete Media Contact details, including a proper address and phone number. We don’t accept Press Releases related to Politics, strong views on Religion and other topics.