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Indian E-Commerce Big Billion Day

It was on TV, Radio, Newspaper; front page last page; prime time non-prime time the festive sale from E-commerce giants in India was on and was advertised like the local Olympics. Flipkart called it a big billion days on 6th October selling products at a price of Rs.1. Arch Rivals snapdeal went head on in the battle with an advertisement onslaught and massive discounts on the portal.

The sale is over its time to go deep and analyze what happened actually on the big day. Flipkart quoted to have crossed a $100 million gross value of products sale on that day with snapdeal claiming no less. Tweets from employees said “we at snapdeal are selling more products per hour than number of babies born in this country”. Amazon is going on for a festive sale from 10th October onwards not getting into the herd battle. 

The show stopped by with #Flopkart being the trending keyword on Twitter, majority of the products went out of stock within minutes. The discount figures didn’t attract many as people could easily make out the inflated prices. The show stopper became a popular blog with stated hiked prices were the only thing to be seen in the sale yesterday. Customers were filled up crash sites, system error and the SOLD OUT figure being the stand out constant on the website entire day. Price discrepancies were evident and had sparked the social media portals degrading the image of both the portals with flipkart taking the larger hit. Comments on social networking sites clearly showed people citing price hikes on products which they used to regularly buy. Products with heavy discounts were gone with blink of an eye. 

Was the big billion day a Gimmick?

#bigbillionday #MondayMegaSale #Flipkart #Snapdeal

By: Manu Arora

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