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Friday , 16 November 2018
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Indian Jewellery Gaining Immense Popularity Worldwide

Indian jewellery has a rich heritage, as records indicate that these were widely used in the Indus Valley civilization, around 5,000 years in the past. Over the years, Indian jewellery has undergone various changes, embracing the influence and beauty of other global cultures. Numerous written records are available that point out that jewellery has always been an integral part of Indian culture and it was worn by kings and queens and commoners alike. Even today, we have a great penchant for jewellery and our preference continues to be with Indian jewellery such as kundan jewellery, meenakari, jadau, lac, pachchikam, and polki. It’s also great to know that Indian jewellery has become widely popular across the globe.

When talking about the global jewellery scene, it’s not just people of Indian origin or NRIs who are buying Indian jewellery. That does not even require a mention since it’s quite obvious that Indians share a great fondness for jewellery. We are talking about people of other countries and cultures, who have come to see the beauty of Indian jewellery. For Indians, native jewellery is a part of their culture, but for folks in US, Europe, Middle East, and South-East Asia, Indian jewellery is regarded as an exotic art form. This has boosted the general profile of Indian jewellery and increased its demand in international markets.

The growing popularity of Indian jewellery abroad is something that has been happening over the decades. Cultures exchanges have increased significantly with foreignersvisiting India and Indians travelling to international locations. Another reason is the growing acceptance of Indian traditional wear among foreigners. Indian jewellery works best with Indian ethnic wear, and since the latter is gaining popularity, demand for Indian jewellery is also rising. In recent years, we have seen some top international celebrities combining Indian ethnic wear with Indian jewellery. Some popular names following the trend include Oprah Winfrey, Serena Williams, Venus Williams, Naomi Campbell, Kate Moss, Paris Hilton, Elizabeth Hurley, Sarah Ferguson Duchess of York, Pamela Anderson, Jessica Alba, Madonna and Eva Mendes.

With rising popularity of Indian jewellery in international markets, jewellers are now focusing on creating a new range of fusion jewellery. This form of jewellery combines the class and elegance of Indian jewellery with the ease and convenience of everyday use. The objective is also to make the jewellery lightweight and smaller in size, so that it can be worn with western clothing as well.Fusion Indian jewellery is gaining popularity in India also, as it can be combined with a wide variety of clothing and can be worn to any occasion.

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