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Indians to get a chance to live the Bond lifestyle in Britain with ‘Bond is GREAT’ campaign

Gives 007 fans an opportunity to explore the inspiration behind the Bond Film – SPECTRE and win a British adventurous weekend

 Bond is GREAT_VisitBritain

New Delhi, November 17, 2015: 007 fans are in for a treat as the ‘Bond is GREAT’ campaign comes to India, giving people a chance to experience Britain in Bond style. Scheduled to release on 20th November in India, SPECTRE, the 24th James Bond adventure showcases what makes Britain GREAT.

In association with Sony Pictures Entertainment and Metro-Goldwyn-Mayer Studios, VisitBritain kicked-off the global film tourism campaign ‘Bond is GREAT’ in more than 60 countries, encouraging Bond fans and travel enthusiasts to choose Britain – the home of Bond – for their next holiday. As SPECTRE provides a great international showcase for some of Britain’s iconic locations, Bond fans can experience the adventure and luxury flavour of Britain in the movie. As part of this year’s ‘Bond is GREAT’ campaign, 007 fans from India and around the world, will also stand a chance to win a ‘Bond Lifestyle’ weekend through an exclusive online competition – The Sweepstake. By sharing their dream of Bond lifestyle adventure in Britain, one lucky winner could get a chance to live the Bond lifestyle including a chauffeur driven Aston Martin, private visit to Madame Tussauds and a stay at one of the exclusive Radisson Blu Edwardian Hotels, immersing themselves into the world of Bond in Britain.

Commenting on the launch, Sally Balcombe, Chief Executive Officer, VisitBritain said, “We know that the link between tourism and film is a potent one. Recent films have demonstrated that they deliver a real increase in visitor numbers with just under half of our potential visitors to Britain wanting to visit places they have seen featured in films or TV so we are doing everything we can to capitalise on this ‘set-jetting’ phenomenon. That’s why we are working hard to encourage and inspire more people to holiday in Britain through our ‘Bond is GREAT Britain’ campaign, leading to a measurable increase in international visitor numbers and visitor spend across the nations and regions of Britain.”

As part of the ‘Bond is GREAT’ campaign in India, an exclusive four city SPECTRE premiers and networking dinner will be hosted by the British High Commission, UKTI, VisitBritain and British Council across New Delhi, Bangalore, Kolkata and Chennai on Thursday, 19thNovember. The event will highlight why Britain is great for business, tourism and education whilst bringing to life the landscape, rich culture and heritage of the UK.

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