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Industry awaits the grand Silver Jubilee edition of ‘SATTE’

South Asia’s leading Travel and Tourism Exhibition by UBM India

Mumbai, 19th January 2018: UBM India, India’s leading B2B exhibitions organiser is all set to bring in the 25th anniversary edition of SATTE – South Asian Travel and Tourism exchange from January 31 to February 2, 2018 at Pragati Maidan, New Delhi. This year, the exhibition has witnessed a tremendous response from the industry with participation from over 1,000 exhibitors and representation of over 50 countries and 28 Indian states. SATTE will provide a comprehensive platform to domestic and international buyers and professionals from across the travel, tourism and hospitality industry along with National and State Tourism Boards (NTOs and STOs) to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties, and promote inbound, outbound and domestic tourism in India. This most favoured industry platform is also well-supported by the Ministry of Tourism, Government of India. 

SATTE continues to receive the support of international organizations and Indian travel trade associations such as World Tourism Organization (UNWTO), Cruise Lines International Association (CLIA), United Federation of Travel Agents Associations (UFTAA), Indian Association of Tour Operators (IATO), India Convention Promotion Bureau (ICPB), Travel Agents Association of India (TAAI), Federation of Hotel and Restaurant Associations of India (FHRAI), Travel Agents Federation of India (TAFI), Association of Domestic Tour Operators of India (ADTOI) and IATA Agents Association of India (IAAI), to name a few. Moreover, the Hotel and Restaurant Association of Bhutan (HRAB) is participating as an exhibitor at SATTE. 

Spread over three days, SATTE 2018 will be witness to several exciting partnerships and announcements that promise to augur in new trends in the industry. Visitors at the signature expo can expect to witness a number of features including a special pavilion of 10 start-ups and venture capital firms to provide seed investments for captivating ideas.

 Speaking on the announcement of the 25th edition of SATTE, Yogesh Mudras, Managing Director, UBM India said, “A diverse country like India has a huge tourism potential. The industry is growing at an unprecedented pace with the urban middle class taking to every kind of travel – from conventional package tours to independent and off-beat itineraries. Low-cost airlines and higher disposable incomes have ensured that Indians are travelling more than ever before. The Indian tourism industry is the fastest growing among the G20 countries. Ease of access through online portals and hassle-free bookings and accessible pricing will play a pivotal role in ensuring that India’s travel sector grows to a US$48 billion market opportunity by 2020.” 

“SATTE is perfectly placed to provide a most comprehensive industry platform and showcases the true potential of tourism for India and other countries, all under one roof.  With this edition, SATTE will also achieve its Silver Jubilee milestone and on our part, we have pulled out all stops to celebrate it in a grand way. The ‘I am 25’ campaign brought various sectors of the industry together on the 25th of each month to celebrate 25 years of the show, and there’s plenty happening onsite as well. SATTE is also happy to engage its exhibitors and visitors to pledge for sustainable tourism under the unique I-Pledge scheme where they pledge to conserve natural reserve; respect and save wildlife; say no to plastic; dispose waste smartly and travel responsibly.  We have already got over 22,000 pledges at last count,” he further added.   

Speaking at the announcement, Mr. Pradip Lulla, Vice President, Travel Agents Federation of India, said, “While the T&T industry has seen a commendable growth, plenty could be done to enhance the overall figures and market reach, thereby increasing its vast potential. The outreach of the T&T could be furthered to include the masses. Tourism infrastructure in the country needs to be further developed with organized cooperation from the public and the government. In this context, SATTE, being the biggest exhibition in South Asia, has been a blessing for the industry of India. It provides an unmatched platform for small and medium travel agents to network with representatives from 50 countries and experience different offerings. I am delighted to see the positive impact SATTE has had on the tourism industry in India and hope the growth continues in an exponential manner.” 

Delighted to be associated with SATTE 2018, Mr. Carl Vaz, Chairman & CEO, Charson Advisory Services Pvt. Ltd., said, “India contributes the largest amount of travelers to the Gulf Cooperation Council (GCC), South East Asia, Europe and Americas and hence is quite an important market for most destinations worldwide. SATTE, being the biggest event in South East Asia, is a premier platform for international destinations and private sector suppliers. SATTE also provides immense opportunity to domestic destinations, tourism boards and suppliers to network with each other. With multiple vacations in an year and occasion based travel leading the tourism trends, SATTE will undoubtedly provide the necessary impetus to the domestic tourism in India.” 

SATTE 2018 will have an array of State Tourism Boards with many of them increasing their presence for the 25th edition of SATTE. So far, Gujarat, Madhya Pradesh, Himachal Pradesh, Andhra Pradesh, Odisha, Kerala, West Bengal and Rajasthan have confirmed their participation. States such as Goa, Karnataka, Uttarakhand, Punjab, Jharkhand, Tamil Nadu, J&K, amongst others are in the process of finalising their participation for the coming edition. The eight North Eastern states will participate under the Incredible India Pavilion of the Ministry of Tourism, Govt. of India. 

Foreign Tourism Boards such as Spain, Peru, Czech Republic, Ho Chi Minh City, Singapore, Hong Kong, Macau, Turkey, Philippines, Japan, South Korea, Fiji, New Zealand, Nepal, Bhutan, Bangladesh, Azerbaijan, Egypt, Israel, Sharjah, Dubai, Sri Lanka, Thailand, Malaysia, Taiwan, Mauritius, Indonesia,  Abu Dhabi, Visit Russia, Visit Florida and Las Vegas and Oman, amongst others have confirmed their participation too. 

This year, the expo is also witnessing an increase in participation from an array of hospitality players and products. Groups such as Movenpick, Neemrana, Treebo, Sterling Resorts, Minor Hotels, Dusit, Melia Hotels International, Shangri -La Hotels and Resorts, DS Group, Choice Hotels, Abad Hotels,  Lords Hotels, Alcon Victor Goa, Zen and Singge Palace from Ladakh, Grand Imperial Agra, Somatheeram, Ramada Kerala, Ananta Resorts, Venetian Cotai, Ayana Resorts Bali,  Marasa Africa, Banyan Tree,  Disneyworld Paris, EuropeCar, The Ultimate Travelling Camp and many more have confirmed their participation at the mega event.

One of the key features of SATTE 2018 will be the conference programme from January 31 to February 2 that promises industry discussions and sharing of new insights pertaining to the sector and industry best practices. Moreover, SATTE will host six panel discussions that will bring together stakeholders of the industry on a single platform, allowing exchange of ideas that will add value to Indian tourism at large.

As a pre-cursor to the expo, UBM India will be hosting the SATTE Awards 2018, the second edition of the awards. Slated for the evening of January 30th, the awards is an endeavour to recognize and celebrate the excellence, achievements and innovations of key stakeholders in the Travel and Tourism industry and will be based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE. The major categories for the awards will cover various segments of the travel and tourism industry including; airlines, cruise, tour operators, hotels, destinations, online travel portals, to name a few.  Networking opportunities, presentations and other features will add substance and style to the evening.

Industry speak – SATTE 2018:

1.      Israel Ministry of Tourism India, Mr. Hassan Madah, Director

Quote – “Israel as a tourism destination has seen record-breaking growth in inbound arrival statistics with over 3.8 million visitors in 2017 marking a growth of 24% over 2016.  From India, we have seen 31.4% growth in arrivals for 2017 over 2016.  One of the major changes in the travel trends we have observed is the increase in travel for adventure tourism and female travellers – both individuals as well as groups.  Participating at SATTE, will help us continue our efforts to build on existing relationships as well as create new ones by exposing the attendees to the destination of Israel on a larger scale. SATTE offers exposure to the Tourism board in the Indian market and helps the attending inbound Israeli Trade operators establish new relations with their Indian counterparts which should result in an increase in multiple travel segments from India to Israel.” 

2.       Travel Boutique Online – Mr. Ankush Nijhawan

Quote- “SATTE has always been the most important event of the year, for the simple reason that it is The India show. The show gives us a lot of benefit, mileage and new networking opportunities with partners overseas. Additionally, it also gives us the opportunity to meet our current customers who are already transacting with us. DMC is something we will be focusing in a very big way. In addition, for the first time DTCL will come under our responsibility.” 

3.      Singapore Tourism Board – Mr. GB Srithar, Regional Director, South Asia, Middle East & Africa

Quote-  “SATTE 2018 will enable us and about 30 of our Singapore travel trade stakeholders to interact with participants to exchange views and ideas to better engage the Indian audiences. Our theme for 2018 is ‘With Passion, Forging New Possibilities’. SATTE 2018 is the first major travel trade platform which showcases Singapore’s new, unified brand “Passion Made Possible”. Our pavilion will showcase the new brand videos and visuals. Visitors could interact with us and our Singapore travel trade stakeholders to better understand how we are presenting Singapore through the voices of Singaporeans and residents. We are taking a bold move to put forth Singapore’s unique attitude and mind set: a passion-driven, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention. SATTE 2018 will help strengthen our relationships with the travel trade fraternity.” 

4.      Tourism Corporation of Gujarat Limited – Mr. Kingshuk Biswas,

Quote- “Domestic Tourism is a focus area for all states as there is tremendous potential for all stakeholders from within India. SATTE 2018 is a great platform for inbound Tourism due to its quality international participation. Hence, whether it is domestic tourism or inbound tourism, SATTE 2018 promises to be a great networking platform for us. We have been attending SATTE probably right from its inception. It is a truly an international level event for India. We have a big presence this year at SATTE 2018 and we hope that we can network and interact with new players/stakeholders both from the national and international markets. We will be launching some interesting and unexplored areas like Birdwatching, Golf Tourism and the exotic Little Rann of Kutch.” 

5.      Cox & Kings Ltd – Mr Karan Anand— Head, Relationships

Quote- “While destinations will continue to determine the kind of trips one wants to take, one cannot ignore that ultimately immersive experiences will take precedence over destinations. In the coming year, travellers will seek experiences that are defined by their personality, interests and style, most of which have been evolving over the years but will find a definite pattern as we move towards 2018. We believe that SATTE 2018 will reflect these trends. It is one of the key exhibitions that Cox & Kings participates in India. We have been participating in SATTE for the last 16 years and we have found it a very productive investment. We will showcase our brands and introduce interesting itineraries.” 

6.      Sands Resorts Macao- Josanne Lai, Manager, Destination Marketing

Quote – “There is a dramatic change on the customers’ behaviour, SATTE 2018 acts as a critical platform for us to respond to the industry with tailor products. Not only the highlights of the year would be presented, at SATTE 2018, audiences can enjoy the unique experience that Sands Resorts Macao has prepared for the market. Sands Resorts Macao including flagship The Venetian® Macao and The Parisian Macao will introduce their latest offerings, including The Parisian Macao package and Meetings Beyond Imagination package at SATTE.” 

7.      Taiwan Tourism Bureau – Mr. Noel Saxena, Country Manager, Taiwan Tourism Bureau, India

Quote – “The global tourism market has experienced continual growth and deepening diversification making it one of the world’s fastest growing economic sectors Tourism encompasses. SATTE has always been an important trade event to build partnerships at the best avenue to promote inbound, outbound and domestic tourism for any tourism board. It is one of the biggest Travel Trade event, which helps in promoting the growth of tourism industry. Taiwan has been a part of SATTE for the last 7 years and we would like to leverage it to meet our prospective clients and promote Taiwan at its best. At SATTE 2018, we will be highlighting our upcoming biggest festival “Taiwan Lantern Festival” which is to be celebrated from2nd March to 11th March 2018. The Tourism Bureau has been holding this festival for years to attract visitors and raise the international profile of the cultural attractions of Taiwan.” 

8.      Just Click Travels Pvt. Ltd. – Mr Navjot Bhasin, Director

Quote- “SATTE is a very powerful marketing medium bringing together thousands of International & Domestic buyers & sellers at one place. SATTE is one platform where every professional benefits from networking with industry veterans and collect up-to-date information. Professionals are able to gain an overview of the market and industry – as SATTE brings the whole industry under one platform. Professionals get competitive information about a wide range of products and suppliers in a short space of time. JCK being as an exhibitor for the first time at SATTE 2018, we look forward to place our brand in front of the industry’s biggest audience and travel trade professionals. We will be promoting our hot selling products i.e. Air Tickets, Hotel Bookings, Holiday Packages – Dom/INTL, White Labels & API’s, Travel Insurance, Rail Booking, Utilities & Bill Payments, Domestic Money Remittance etc. Our main motto is to display to the industry that is the fastest growing aggregator in the B2B industry.”


9.      Travstarz Global Group – Mr. Pankaj Nagpal, Managing Director

Quote- “The Outbound market has shown a robust growth despite setbacks like demonetization and GST. Events like SATTE have played an important role in connecting the trade from tier 2 &3 cities to mainstream by providing them a strong platform to meet suppliers like us and with a more focussed approach towards these cities by SATTE, things will get even better. As we see attendance by Domestic Travel Agents and Tour Operators, we see SATTE as a strong platform for B2B companies like us to showcase our products, meet our prospective clients and to network and build stronger relations with our existing clients who visit us at the exhibition. We are positive for even a better year on year growth going forward.”


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