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Innersense Organic Beauty, a leader in the green beauty movement, debuted its highly anticipated Hydrating Hair Masque January 1, 2018. Based on the brand’s Allure Award-Winning Hydrating Cream Conditioner, the reparative formula is crafted to revitalize dry, coarse and damaged hair with hand-selected ingredients to restore nutrients and hydration.

Inspired by the Allure Best of Beauty Award-winning Hydrating Cream Conditioner, Hydrating Hair Masque ($30, 4oz) features a 30% richer concentration of monoi, flax seed and tamanu oils to deliver intensive moisture to thirsty hair while restoring nutrients and repairing damaged cuticles. Quinoa protein penetrates and rebuilds hair’s fractured and fragile cortex and ultra-smoothing emollients of shea butter, coconut and avocado oils return hydration to parched hair. True to brand form, Hydrating Hair Masque offers “weightless,” nourishing moisture without silicones, sulfates, parabens, GMOs, artificial colors and fragrances or petrochemicals.

“Our first-ever masque had to be perfect, so we used our award-winning Hydrating Cream Conditioner as both inspiration and template,” says Innersense Organic Beauty cofounder Greg Starkman. “Masque rebuilds hair from the inside out with nourishing and loving ingredients; it’s a must for ‘havoc hair’ stressed by chemicals, heat and styling.”

Beauty Heroes, a subscription clean beauty retailer with a dedicated international reach, debuted Hydrating Hair Masque as a gift with purchase in December, 2017. The new formula completes Innersense Organic Beauty’s Hydrating Collection.

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