10 February 2015: America’s most popular Urban Asian singer launched himself in India with his new romantic number Hogaya Pyar featuring DJ Ice and 2NYCE. Titled “Hogaya Pyar” this romantic number is soon to hit the music charts and is out just in time for Valentine’s Day.
The song has been shot in New Delhi and will be launched soon on all major music channels. Sachi Singh makes her Directorial Debut with this song under her label Kawachi India. The video is being launched by Speed Records and One Digital Entertainment.
The song is a treat for the eyes and the ears and has been aesthetically shot to recreate the magic of love. The video is high on fashion quotient as the super stylish Mickey is seen in his trademark jeweled bow tie and accessories by Kawachi India.
Excited on the launch of his song in IndiaMickey says, “This song is very close to my heart and is a treat for all the lovers out there. I think they will really connect with the simplicity of the song. I wanted to express the beautiful feeling of love through this song and hope to win the hearts of my fans.”
Sachi Singh is also the official stylist for Mickey Singh and has a fashion label “Micks Kawachi” in collaboration with him. Sachi is the first Female director in the Punjabi Industry and on the occasion of launch says, “It’s a sweet number that depicts the charm of falling in love. The song has been shot aesthetically to highlight the passion and chemistry of new found love. I have styled Mickey and Maxim model Heena in this video, and have also launched my new Valentine themed jewellery collection.”
This song is expected to win the heart of millions of his fans worldwide and will be another feather to the cap of this multi-talented singer, songwriter and composer.
Mickey Singh is a maverick in the American Punjabi music world. His hit single Bad Girl sent ripples across the world with over five million views on Youtube.
Mickey has performed alongside Bollywood singers like Shaan, Sunidhi Chauhan, Ali Zafar, Manj, Raftaar, Baadshah, Jay Sean and shared the stage with Stars like Parineeti Chopra, Aditya Roy Kapoor, Imran Khan. His launch in India is seen as a major step in his career to move towards Bollywood. He already has a few offers to lend his voice for Bollywood movies.
Mickey Singh’s unparalleled popularity extends beyond the spheres of music to social media as well. His fans are actively posting on Facebook, Twitter, YouTube, Instagram, Tumblr, SoundCloud.
After he launched the remix version of Ankit Tiwari’s “Teri Galliyan” which hit over a million views in less than a month, his fan following in India tripled.
With the growing number of Indian fans, his new song is already creating a lot of hype on social media, with his fans eagerly awaiting the launch.