The title sponsor for the next phase of the Indian Premier League (IPL) will be announced in a little under a week.
June 21 was the last day for interested companies to pick up the bid document, which was available from May 31 and will be opened on June 27.
While the full list of applicants has not been disclosed by the Board of Control for Cricket (BCCI) in India, sources say that Vivo is expected to try and retain the title sponsorship of the tournament for the next five years, and Indian handset manufacturer Intex has also turned in the bid document.
The IPL’s title sponsorship has been held by three brands since the tournament’s launch in 2008. For the first five years, DLF held the title sponsorship rights while in 2013, Pepsi came on board as the title sponsor. However, after the BCCI found itself in a mess with the spot-fixing and betting scam, the global beverage giant discontinued its deal in October 2015. This allowed Vivo to pick up the sponsorship rights for the last two years of Pepsi’s contract tenure.
The title sponsorship rights have attracted big money, with each successive sponsor paying more than the previous one.