New Delhi March 3, 2015: India’s leading fashion destination, Jabong.com participated in the India Kids Fashion Week (IKFW) held on 1st March, 2015 at The Grand, Delhi. Aiming to boost the growing kidswear market in the country, IKFW & Jabong joined hands to provide a platform to brands and designers in the segment to establish presence and reach untapped audience by displaying their merchandise and defining trends.
Jabong.com showcased the Spring Summer 2015 collections of its exclusive international kidswear brand Fox Kids (recently launched on the website), along with Tommy Hilfiger Kids, Elle Kids and Evolve at IKFW in Delhi. The Fox Kids spring summer range comprised everyday clothing range for kindergarten, school, sports and holidays. Elle Kids on the other hand was a stylized high summer collection with floral and lace accents, whereas Tommy Hilfiger Kids collection found its inspiration in Middle America. And last but not the least, Jabong’s very own Evolve presented Indo-western wear and party dresses in bright hues.
As a continuous endeavor to bring the best in fashion to its discerning consumers, this is yet another initiative by Jabong.com to promote the kids’ category in online retail.
Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong.com says, ‘I am happy to see kids fashion finding its ground in the country. Kidswear is one of the fastest growing categories at Jabong, with 400% year on year growth last year. This is our first association with the India Kids Fashion Week and response is overwhelming. After showcasing Evolve and Zucchini in Mumbai last week, the Delhi edition yesterday saw SS 15 collection of our exclusive international brand – Fox Kids, along with Tommy Hilfiger Kids and Elle Kids’
Commenting on the event, the talented singer and showstopper Shibani Kashyap said, “Online shopping is the buzzword today and I believe Jabong.com is doing a great job by making fashion accessible to everyone. The website has all my favourite brands and I have the convenience to shop from the comfort of my own room. The kids’ range showcased today by Jabong.com was high on fashion and I love how these superstars walked with so much flair and confidence.”
Jabong.com houses more than 180 brands in the kids’ category and offers apparel, shoes, bags, and accessories for both boys and girls in the age group of 0-16 years. The Jabong exclusives comprise Evolve, Zucchini and Playdate, while Giny & Jony, Benetton Kids, US Polo Junior, Little Kangaroos, Tommy Hilfiger Kids, Fox Kids, Mango Kids and Elle Kids are other popular brands from the category.