New Delhi February 21, 2015: India’s leading fashion destination, Jabong participated in the India Kids Fashion Week (IKFW) held on 20th February, 2015 at The Lalit, Mumbai.
Aiming to boost the burgeoning kids wear market in the country, IKFW provides platform to brands and designers in the segment to establish presence and reach untapped audience by displaying their merchandise and defining trends.
Jabong, also the Associate Sponsor of the event, showcased the Spring Summer 2015 collections of its exclusive kids wear brands Evolve and Zucchini at IKFW. While the Zucchini range included trendy graphic tees, stylized bottom wear, printed dresses and smart shirts, Evolve presented Indo-western wear and party dresses in bright hues.
Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong says, ‘I am happy to see kids fashion finding its ground in the country. Kidswear is one of the fastest growing categories at Jabong, with 400% year on year growth last year. This is our first association with the India Kids Fashion Week and response is overwhelming. The Mumbai edition that took place yesterday showcased SS 15 collections of our exclusive kids brands Evolve and Zucchini. Now we look forward to the Delhi edition on March 1st, which unveils SS 15 collection of our exclusive international brand – Fox Kids, along with Tommy Hilfiger Kids and Elle Kids.’
Jabong houses more than 180 brands in the kids’ category and offers high on fashion clothes, shoes, bags, and accessories for both boys and girls in the age group of 0-16 years. The Jabong exclusives comprise Evolve, Zucchini and Playdate, while Giny & Jony, Benetton Kids, US Polo Junior, Little Kangaroos, Tommy Hilfiger Kids, Fox Kids, Mango Kids and Elle Kids are other popular brands from the category.