March 19th, 2020: Adding a minty twist to chocolates, Mahak Group launches yet another delectable flavour of candy-Mint ChocOn. Mint ChocOn is a one-of-its-kind candy with mint favoured outer shell and delectable, chocolate filled centre. Marking a grand launch, Mint ChocOnhas roped in Janhvi Kapoor as the face of the brand, with a TVC campaign called ‘Mint Nahi Hint Hai’.
The television commercial for the campaign beautifully encapsulates the emotions of a young couple on their first date.
The film opens to a beautiful late evening setting,where Janhvi and a boy are sitting by a hilltop ledge. The couple is out on their first romantic date. Since it’s their first date ever, they’re both a little clueless about exactly what to do on a first date. Trying to break the awkward silence, Janhvi asks, “So, aurkyakartehain first date pe?” to which the guy replies, “Patanahi….merabhitoh first time hai.”Janhvi then passes on a Mint ChocOncandy to the guy and he replies, surprised, “Mint?”Janhvi shyly replies, “Ye Mint Nahi Hint Hai.”Taking her subtle hint, the boy then consumes Mint ChocOn and leans in towards Janhvi.
Mr SK Jain, CEO & MD, Mahak Group said:In today’s competitive environment, it is becoming increasingly difficult to build and sustain consumer loyalty. It has become paramount for every brand to keep coming up with innovative offerings in order to create differentiation in the mind of target consumers. We launched Mint ChocOn keeping just that in mind. Mint ChocOn is a novel and innovative concept. We employ German technology inmanufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering,which will appeal to everyone.
We are ecstatic to have Janhvi Kapoor on board as the face of the brand. There is a lot for us to benefit from this association, as she a rising star and someone that our target consumers resonate with.”
On associating with Mint ChocOnJanhviKapoor said: “I have always had a bit of a sweet tooth, in fact, sometimes I love waking up to ice creams! Whenever my parents were happy with Khushi and me, they would spoil us with candies and chocolates. Which is why, I am happy to associate with Mint ChocOn. It is such an innovative concept. I am sure Mint ChocOn is soon going to be a crowd favourite.”
Duration: TVC –
Production House: Passion Films Production House and Celebrity Management Company
Producer: Ricky Singh Bedi
Protagonist: Janhvi Kapoor