As thousands of people rushed to book their JioPhone, India’s first 4G enabled feature phone, Jio servers could not take the heavy load and crashed. The pre-booking started at 5:30 PM today, but the servers crashed shortly afterwards. Even now, the Jio site is functioning erratically and people are having to deal with error messages quite frequently. However, it is expected that the rush will subside after a few days, when majority of people would have booked their JioPhone. People need not act in haste since Jio has ensured an adequate number of phones for users. In the next 2 years, Jio plans to sell 20 crore units of its JioPhone. People trying to book JioPhone using MyJio mobile app also had to face disappointment due to server issues.
Looking at the response to JioPhone, it may have started ringing warning bells for other telecom operators. Jio had reached a certain level of saturation in the market since till now, only people with 4G smartphones were able to use Jio services. People who are using feature phones were unable to benefit from Jio’s disruptive plans. However, with the launch of JioPhone, a lot more people are expected to switch to Jio network. This would be the second wave to hit competing telecom operators such as Airtel, Vodafone, Idea, etc. These companies have announced their own plans to launch 4G feature phones, but by the time they launch it, the damage would have been done.