JLR has announced that it would be going green by 2020 and all the vehicles that would be launched by them by then would either be electric or hybrid ones. This comes at the time when other car makers like Nissan and BMW are already taking their steps towards going electric. It may also be recalled that TESLA is leading the electric car segment with its extensive lineup that has been pre-booked well before its release.
JLR which is been owned by TATA is one of the profitable car making company whose fortune was turned after the acquisition. Earlier it was a loss making unit. Ralph Speth who is the Chief Executive of JLR said “From that year(2020), drivers will be able to buy any Jaguar car or Land Rover sport utility vehicles as an electric, plug-in hybrid or so-called mild hybrid” and that the move will give customers “even more choice”.
JLR is due to launch the fully electric Jaguar I-PACE in 2018 which has already got 25,000 orders. While UK has ought out for Brexit, Speth believed that it wouldn’t affect its operations though some 40-45% of the components are still been imported from other European countries and will not shift its base.
UK and France has already been planning to ban the sale of petrol and diesel powered cars by 2040 since air pollution is inked to some 40,000 premature deaths per year in the UK.