As the Chief Marketing Officer (CMO) at Pepperfry Kashyap plays a pivotal role by leading the marketing function at Pepperfry.com. As a core part of the senior management team which drives the overall strategy and decision making his key focus lies in building Pepperfry as India’s No.1 Furniture and Home Products destination.
Currently, responsible for marketing strategy, planning and implementation at Pepperfry, he is armed with around 18 years of experience in Marketing and Brand Management. Prior to joining Pepperfry, he was the CMO at eBay India where he led large successful offline marketing campaigns, like “Want it get it” and “eBay ke bare meinnahisunakya”. During his three years at eBay, Kashyap was responsible for making significant contributions towards ebay India’s 100% YoY growth.
Kashyap is an MBA from IIM Calcutta and holds a B.E. in Electronics & Communication Engineering from Birla Institute of Technology, Ranchi. He started his career in Sales and Marketing with Cadbury and has also been associated with leading companies like Google and Tata Interactive Systems in the Marketing and Business Development functionality.
Kashyap oversees all aspects of marketing including brand, digital marketing, social media, insights, creative, corporate communications and popular culture. He additionally, leads the supply side of the Home categories business for Pepperfry.