Kinder Joy, a brand of Ferrero SpA, the world’s leading manufacturer of chocolate and confectionary products, has partnered with KidZania, a Global Edutainment Theme Park to launch a Kinder Joy Treat Factory for children at KidZania, Mumbai.
Kinder believes that a happy child today will be a better adult tomorrow. Driven by this belief, Kinder brand has been leading happy growth of children for over 50 years. Its unique portfolio of products addresses the universal need – making products that are pure moments of joy and complicity between the mother and the kid by creating something tasteful for the kids, yet makes the mother feel reassured. With carefully selected raw ingredients, more milk, no colorings, no preservatives Kinder products provide unique experiences with a heart to deliver moments of joy between parents and children.
KidZania’s philosophy ‘Get Ready for a Better World’ captures its commitment to providing a fun and learning experience which prepares children to make a positive impact on society. KidZania believes that can help promote change, inspire global citizenship and build strong community awareness among our children – ‘the champions of our future’ through real-world role-playing experiences that are hands-on, engaging, didactic, and most importantly, fun! By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world.
Commenting on the launch of the “Kinder Joy Treat Factory”, Ms. Anita Dewan, Regional Category Head, Kinder Brands, Ferrero India said: “The association with KidZania is an endeavor based on the same Kinder brand philosophy – by making learning fun for the kids. At the Kinder Joy Treat Factory, Kids will be able to experience how their most loved brand is manufactured and learn about each step of the Kinder Joy making process, from ingredients to manufacturing. Our first establishment had come-up at KidZania Delhi NCR where we have been able to deliver the Kinder experience to the kids in India. Based on the experience, we are happy to extend our partnership to KidZania Mumbai. With this expansion, we hope we will continue to bring daily moments of joy to more children and their families.”
Speaking on this association, Mr. Sanjeev Kumar, Director & CEO – KidZania India said, “At KidZania, it is our constant endeavor to partner with brands that provide opportunities for children to learn through unique, real-life like role-plays, so as to positively impact the society and the environment they live in. Kinder Joy & KidZania share strong brand synergies, values and a vision of providing children with the best quality product & experience with a fun element at the core of it. We are delighted to extend the Kinder Joy Treat Factory establishment for our KidZania Mumbai visitors after the successful launch at our KidZania NCR facility. This activity will empower children to better understand and learn about the process of Kinder Joy making from ingredients, nutrition analysis, excellence in quality, to packaging.”
The ’Kinder Joy Treat Factory’ at KidZania Mumbai will focus on enhancing the Psychomotor, Cognitive, Emotional and Social skills in the kids visiting the factory. The kids would learn from operating the machinery and manually measuring ingredients as they follow the instructions from a supervisor and work with a team of peers managing the overall assembly line. The activity is designed to work for an overall development of the kids placing them in a position of responsibility and helping discover the joy of creating something with teamwork.