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Kingfisher East Bengal Football Club launches exclusive app for fans

Now football fans can closely follow their favourite club on their fingertips! 

Harmanjot Khabra

Kolkata, February 16, 2015: Kingfisher East Bengal Football Club has kicked off on the digital playground by launching an official app available for Android users on the Play Store. The club has continuously set a precedent for being a leader in engaging football fans ever since its inception in 1920.Keeping up with the internet savvy generation, Kingfisher has taken a pioneer step in technological innovation by creating an exclusive app for Kolkata’s much loved football club.

Designed to excite and engage, the app allows fans to follow their favourite team’s every move through up-to-date articles on the team’s happenings. Providing in depth coverage of each game, fixtures, results list and an impressive gallery of the team in action, the app is a dream come true for an ardent Kingfisher East Bengal FC fan.

Users of the app can also keep themselves updated with a live table of the I-league and thus follow the progress of the boys in the legendary Red and Gold. There is a comprehensive player by player analysis of the entire squad as well. The app is easy to use and perfect for the passionate football fan of today who wants to be engaged while on the move.

It’s time to get happy so take out your Android phones and download the ‘Kingfisher East Bengal FC’ app today! 

Kingfisher’s Association with Sports:

Kingfisher’s association with sports began in 1988 with the prestigious Kingfisher Derby. Every year, the Kingfisher Derby crowns the best equine athlete and is a shining example of a great lifestyle sporting event in India. Over the years, the event has expanded exponentially and attracted the crème-de- la-crème of Bangalore with footfalls crossing 20,000 last year!

In 1996, Kingfisher sponsored The West Indies Cricket team which gave birth to the iconic jingle “Ooh La Lala Le O” which is today synonymous with the King of Good Times. The association with cricket deepened with iconic cricketers such as Sourav Ganguly, Ajay Jadeja, Andrew Flintoff and Michael Vaughan bringing further star value to the brand as the official ambassadors. Kingfisher is also the official Good Times Partner of seven out of the eight IPL teams.

1996 also saw Kingfisher’s first foray into the world of speed racing as a sponsor of the Benetton Formula 1 team. The brand has also endorsed India’s best race drivers Narain Karthikeyan& Karun Chandhok. Kingfisher also provided its F1 fans a once in a lifetime opportunity to race with the Force India drivers in a unique go-karting challenge. Kingfisher Strong even sent four lucky consumers all the way to Silverstone, UK for an exciting F1 experience last year.

Kingfisher co-owns the Kingfisher East Bengal Football Club, the 2003 Asian Champions and three-time winners of the National Football League. It also sponsors all key events under the auspices of Indian Rugby & Football Union of India.

Kingfisher is the Official Refresher to India’s top-notch running events including the Mumbai Marathon, the Delhi Half Marathon and the Bangalore World 10k.

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