Bengaluru, February 13th, 2015: Max – India’s leading value fashion brand launched their latest Spring/Summer ’15 collection amidst much fanfare and melody at their commercial street store. Singing sensation Kunal Ganjawala unveiled Max’s Spring collection while belting out a few Bollywood and Kannada numbers, much to the amusement of the crowd as he gave a sneak peek prior to his upcoming concert in the city.
At an exclusive Meet and Greet with Kunal Ganjawala, organized by Max – the fashion partners for India’s biggest live concert series- The Alive In India concert, the singer showcased thenew collection to consumers. As a large crowd gathered at the store excitedly to catch a glimpse of the star singer, lucky consumers who maxed out their shopping spree limit, got the chance of a life time to interact with the star. The crowd was seen getting in on the act by singing and humming to the tunes of the ace singer.
Harmonizing fashion and music together to signify the onset of spring, the launch event highlighted Max‘s brand campaign for this Spring Summer ’15 collection, aptly named – ‘Today’s For Sharing’. The coming together of fashion and music upholds the idea of sharing moments with family and friends through various social media channels, promoting the culture of sharing.
The Max Spring/Summer ’15 collection boasts of a sensuous combination of exotic colors, prints and flattering silhouettes which speak of spring’s all-encompassing aura. Complimenting every aspect of a fashionista’s dynamic lifestyle, the latest collection features the season’s hottest trends across clothing, accessories and footwear.
For women this season, Max brings about water-color motifs, floral and experimental prints against vibrant tones adding a refreshing spin to women’s western and ethnic wear. The Urban Nomad range features fit and flare silhouettes in free-spirited bohemian prints, the Tropical Paradise celebrates spring with vibrant hues, animal prints and foliage patterns. The Tavisha Spring collection consists of prints, patterns inspired by Turkish, Mughal and Egyptian art, reflecting the royal style of that era. Keeping the kurta range contemporary and fun the collection is designed in quirky truck art prints and is inspired by traditional leather puppetry.
The men’s the casual wear collection delivers a cool style in Indigo washes and city-inspired graphic Tees along with Tie-and-dye techniques, nautical-prints and textile-patterned Henley tees. For that sharp corporate look, the formal collection showcases modern and elegant fits in classic colors and fabrics. Shirts ranging from blues, lavender and lilac, and basic pastel shades available in both classic and slim fits. These are complemented by trousers in shades of brown, indigo and grey with waist-band detailing and structured designs.
For the kids, Max brings a huge range of playful and peppy collection. The kids will enjoy fun pastels, nautical prints and comfy fabrics. For boys, the collection is inspired from sailor theme & jungle prints in vibrant colors to add a funky twist to basic tees and shorts in soft fabrics. Girls get to pamper themselves with an extensive range of dresses in peppy daisy prints and floral graphics.
The collection is available across all Max outlets in the country.
This season “look good feel good” with Max!