Apple is preparing for another landmark event.
Some things will be different. Tim Cook will be on stage, and the location will be Apple’s brand new campus in Cupertino. But the star of the show will still be the iPhone.
Apple is expected to announce a major iPhone redesign Tuesday. They’ll also provide details on an updated Apple TV, Apple Watch, iOS and macOS release dates and perhaps more details on its HomePod smart speaker.
Apple’s epic “spaceship” campus sits on 175-acres of land in Cupertino and is estimated to have cost as much as $5 billion to build. Though construction on the site isn’t expected to wrap up until later this year, Apple will host Tuesday’s event at its Steve Jobs Theater, a 1,000-seat circular auditorium perched on a hill above the main campus. The all glass lobby peers over the main seating area, which is located underground and accessible via fancy rotating elevators. This is the first press event to take place at the new campus.
To mark the 10-year anniversary of the iPhone, Apple is expected to announce a special premium version of the smartphone with a price tag around $1,000, according to Bloomberg’s Mark Gurman. Rumored features include a stainless steel body and a 5.8-inch OLED screen that goes almost all the way to the edges of the device. The home button would lose its spot on the bottom of the device to make way for the screen, and be replaced by a on-screen controls you bring up with a swipe. Another big switch: fingerprint authentication could make way for face-detection.
All three new phones will run Apple’s newest mobile operating system, iOS 11. We got a preview of iOS 11 at WWDC over the summer, but are still waiting to find out when exactly it will be released this fall. For anyone who can’t afford to toss their old iPhone to buy the shiny new models, the iOS 11 update is a way to get some of the new features on existing devices. The most exciting new feature is the addition of augmented reality apps, made possible by Apple’s new AR Kit.
There will likely be more announcements. But it’s doubtful Apple will deliver any surprises, like an entirely new product category. Apple checked that off its list in June when it announced the HomePod, its version of Amazon’s Echo smart speaker. The company could share more details about the device, including a shipping date. They also could provide more details on the iMac Pro it previewed.