Envisions widening retail footprint across all prominent commercial areas in metro cities
New Delhi, February 10, 2015: Lenskart, India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses announces the launch of three new brick-and-mortar stores in Delhi. With a vision to broaden its retail footprint across all major markets in metro cities, the company has set up physical outlets in Rohini (Sector 7), Dwarka (Sector 7) and Kamla Nagar Market to cater to the specific needs of the target customers in these catchment areas.
The newly-launched stores have a completely fresh and differentiated look and feel. They have an edgy design language to create enhanced engagement with target markets. To make the stores attractive to customers and ensure that they browse the collection at leisure, the stores have extremely well-trained and efficient staff for assistance, along with multiple touch screens to browse the entire collection on the online portal. The retail outlets also sport a completely innovative and creative way of displaying the wide assortment of fashionable eyewear. Lenskart assures customers of the best prices on all products in these three stores as well as unmatched offers and deals which won’t be found elsewhere.
Peyush Bansal, CEO & Founder, Lenskart said, “At present, we have about eight stores in Delhi-NCR. Going forward, we aim to expand our retail footprint further by opening more brick-and-mortar stores in all the prominent markets of the cosmopolitan cities of the country where there is a large customer base looking for stylish solutions for their eyewear needs.”
The store in Kamla Nagar Market, located at Spark, multi-level car parking-cum-commercial complex is targeted primarily at students of Delhi University who flock to this youth hotspot to fulfill all their needs and desires. In synchrony with their demands, this store has a more fun, peppy and youthful collection of sunglasses and eyeglasses. With an expansive area, the store flaunts almost the entire Lenskart assortment that is available online.
In Dwarka, the location is C-394, Sector-7, Palam Extension. This store is situated at the most-frequented Ramphal Chowk which caters to a clientele with high spending propensity. The catchment is vast and is dominated by up-market clientele. The Rohini store is located near M2K Cinema at Shop 1, Plot E-1/1 Sector 7, again a highly well-visited spot. The area serves the large customer base from Sector 3 and 4 who will now have access to the superlative products and services provided by Lenskart.