LENSKART GIVES YOU ACCESS TO SUPERLATIVE EYE CARE AT YOUR DOORSTEP WITH ITS BIKE EYE CHECK-UP SERVICE
Aims to spread quality eye care across the country with this door-to-door service
New Delhi, September 25, 2014: Lenskart.com, India’s leading online eye wear retailer has launched yet another innovative serviceto enhance consumer convenience: The Bike eye check-up initiative. Through this initiative the online retailer envisages providingquality eye care as a door-to-door service by sending optometrists on bikes to provide eye tests to its consumers. The service has been rolled out in the National Capital Region and will be launched in Bangalore soon.
Mr. Peyush Bansal, CEO & Founder, Lenskart.com stated, “The bike eye check-up initiative by Lenskart is one of the ways in which we aim to expand our reach further and also provide quality eye care across the length and breadth of the country. We hope to sign up 100 optometrists in the NCR shortly and carry out 1,200 check-ups per day. Gradually, we will broaden our penetration in other cities of the country as well.”
As a part of the initiative, an optometrist, representing Lenskart.comwill provide eyecheck-ups on a bike equipped with tools like Pediavison, Lensometer, a Trial Set, a laptop, and a wide selection offrames and sunglasses. The optometrist will be given five to seven leads a day and will visit the customers as per the scheduled time.
After setting up the equipment, the optometrist will check the customer’s existing spectacles if any and will note down the power with the Pediavison. He will use the trial set for a detailed check-up of the consumer including vision tests and will provide a prescription card with the final power written on it. Post this process he will give the consumer the option of choosing frames and lenses from a wide assortmentalong with the choice available on the Lenskart website. After the sale, he may also conduct eye testsfor any of the family members and neighbours, if required.
Taking into consideration the growing need to provide immaculate eyecare services along with the demand for high-quality and fashionable eyewear, Lenskart has unveiled the bike check-up initiative. By opting for bikes, the online retailer will be able to provide quicker and more efficient services to patrons. This service is the latest from Lenskart in its attempt to blend the best of online and offline models of retail.