Mumbai, June 14: Lioli Ceramica, the newest entrant in the luxury porcelain slab market, has appointed Mumbai based Spin Communiqué as its Public Relations Consultancy. Using state of the art technology, Lioli Ceramica will pioneer the manufacture of porcelain slabs that are expected to disrupt the surfaces and tiles industry in India.
“Our flagship product, TechnoSLAB will be available in 6 mm to 20 mm dimensions, enabling designers and architects to utilize them not just on floors but also on walls, counters and table tops for a contemporary, luxurious look and feel. It will radically alter the way porcelain slabs are viewed by the industry,” says Mr Vikas Kesarkar, Chief Executive Officer, Lioli Ceramica Pvt. Ltd.
“Lioli Ceramica will launch a high-intensity communication programme highlighting the core competencies, leadership status and, the unique products and solutions that the company offers to its clients. We have engaged Spin Communiqué because the firm represents our core values and understands our aspirations as unified with their own,” says Mr. Kesarkar.
“Working on a brand from the inception stage is an exciting proposition. The unfolding of a brand’s persona is one of the most critical steps in its life. We are glad to have won the mandate and are very much looking forward to working with Lioli Ceramica,” says Mr Balakrishna Pillai, Director & CEO, Spin Communiqué.
Spin Communiqué is an eighteen-year-old boutique corporate reputation management consultancy set up to assist in the image enhancement and brand building of clients. With offices in India and Middle East Asia, it has helped establish over a hundred national and international brands. It is an ideas agency that focuses on brand enhancement and brand sustenance through educating, influencing and building relationships.