A day before Women’s Day greetings began doing rounds, the Adani Group rolled out a simple yet thought-provoking digital video. Aligned to the global theme of #BalanceForBetter, the film entered the lives of millions of working couples.
While popular sentiments indicate that conventional definitions of gender inequality has blurred for millennials, the story takes the audience on a self- introspection drive.
It beautifully captured the lopsided responsibilities in Indian households. It also touched upon the lack of awareness among partners to discuss ways of sharing our roles and opportunities in different spheres of life.
Touched by the key messaging audiences across different social media platforms expressed their love and support towards the video.
Meanwhile key members from the group’s senior leadership also took to twitter to share their thoughts.
While Mr. Gautam Adani, Chairman of the Adani Group spoke about key values to eliminate gender discrimination, Mrs. Priti Adani, Chairperson of the Adani Foundation, the CSR arm of the group, emphasized on the importance of inculcating progressive thoughts in children.
Among younger members, Mr. Pranav Adani, Director Adani Enterprises Ltd. shared an adorable collage dedicated to the ‘incredible women in his life” – mother, wife and daughter.