- Next level of partnership with start-up nurtured through Lufthansa Runway to Success initiative
Lufthansa India has partnered with Chaayos, Delhi-NCR based Chai chain, to bring onboard special blends of the Indian masala tea exclusively created for the airline. Effective May 2018, passengers traveling on Lufthansa German Airlines to/from India can savour the authentic Indian masala chai featuring a special blend of high quality natural ingredients, including Assam tea, dried ginger, cardamom, cinnamon, black pepper and cloves, with no added artificial flavours.
“We are always looking for authentic culinary offerings in our inflight services. Chaayos is an expert in customized chai and with our partnership, we look forward to our customers savoring the best of blends while onboard. The partnership with Chaayos also reflects the deep engagement that we have built with successful entreprenuers in India and helping nurture them to grow.” said Wolfgang Will, Senior Director, South Asia, Lufthansa Group.
Chai for an Indian is a ubiquitous brew over which friends bond; families connect; colleagues collaborate. It is an excuse to meet and a good cup of chai goes a long way in building a special relationship. The initiative is an extension of the #sayyestotheworld campaign which Lufthansa introduced in India recently to celeberate the zest of the Indian travellers to explore the world.
Lufthansa’s association with Chaayos started in 2015 as part of the Lufthansa Runway to Success initiative. Chaayos was an episodic winner and a Lufthansa Runway to Success Season 3 finalist and has become the market leader in the chai cafe space since then.
In a short span of 5 years, Chaayos has become the market leader in the chai café space with cafes in Delhi, Bombay and Chandigarh. Chaayos serves more than 16,000 cups of chai every day. “From Lufthansa Runway to Success to taking-off on a Lufthansa flight, Chaayos continues to scale with the visibility and support that Lufthansa has facilitated. We are delighted to have an opportunity to serve Lufthansa passengers with our especially crafted Masala chai”, said Raghav Verma, Co-founder and Head – Marketing of Chaayos.