Together the Designers are Set to Kick off The Five Day Fashion Extravaganza, With Double The Verve!
Mumbai, 17th July 2014: At Lakmé Fashion Week Winter/Festive 2014, DHL bringsdouble the excitement with star designers Masaba Gupta and Amit Aggarwal as show starters at India’s most premium fashion extravaganza. The show will mark, both Masaba and Amit’s debuts as opening designers and also the first time that the two will show together.
This opening show marries Masaba’sdistinctive and bold style with Amit’s uniqueand futuristic sensibilities.This study in contrast promises to be a treat for the senses. The collections will play on the use of DHL’s distinctive yellow accent that will bring vigour to the first show of the season.
A young fashion director at a leading fashion house and an entrepreneur, Masaba Guptahas many facets. She will showcase ‘Wanderess’ an exquisite collection under her own label inspired by renowned author Roman Payne, at her sensational opening show.
On the other hand, the darling of India’s fashion editors and Hollywood hotties, also once rightfully labelled as a future fashion icon, Amit Aggarwal promises to showcase a power packed inaugural collection. His modern ensemblewith strong tribal influences will see couture dresses with menswear details to blend androgyny with the feminine.
Masaba said, “I am very excited to be opening Lakmé Fashion Week this season. I will be showcasing after one year and look forward to showing with DHL. LFW was the platform where my journey in fashion started and it’s good to be back.”
“Opening the fashion week was always a dream and I am grateful to IMG Reliance, Lakmé and DHL for believing in the brand and giving me this opportunity.This platform allows me more creative freedom and concentration on the vision of the brand.I look forward to kick starting the fashion week with a bang!” added Amit.
On this occasion, Saket Dhankar, Head-Fashion, IMG Reliance said, “Together with DHL, we are delighted to present the best of Indian young talent and the future of Indian fashion Masaba Gupta and Amit Aggarwal as opening designersat Lakmé Fashion Week Winter/Festive 2014. Both designers are known fordistinctive fashion styles that will make for acaptivatinginauguration. Masaba’s trend-setting designs and Amit’s awe-inspiring creations combined together promise to deliver a ‘runway’ success!”
RS Subramanian, SVP & MD, India, DHL Express said, “DHL has been a longtime partner of fashion weeks worldwide, in support of our commitment to the fashion, textile and apparel industry and professionals. We cater to the industry’s needs by enabling brands to establish a global footprint in international markets through the DHL network in 220 countries and territories. This season we are very excited to present Masaba and Amit Aggarwal who will be the show starters of the most important fashion event of the calendar.”
This princess of prints and the man synonymous with edgy and futuristic fashion will display their collections at LFW WF 2014 on evening of 19th August 2014 at Palladium Hotel, a day prior to the fashion week scheduled from 20th – 24th August 2014.
With Masaba and Amit’s cutting-edge opening and the multi-faceted couturier Manish Malhotra’s grand finale; the upcoming season of Lakmé Fashion Week Winter/Festive 2014 is all set to be a celebration of fashion like no other!