The House of McNROE, the market leader in the fragrance industry, with its brand WILD STONE has introduced a new campaign #JustFriendsNoMore with the launch of their new men grooming range WILD STONE EDGE. With this launch, the company has strengthened their product portfolio and WILD STONE EDGE Collection now features a set of seven products such as Perfume, Deodorant, Shower Gel, Face wash, Hair gel, Shaving Foam and After Shave Lotion.
The latest campaign features a Digital film which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks – as he starts using WILD STONEEDGE. The film showcases the effect of the latest range on the girl and the campaign continuesto holds the original tagline ‘Log To Notice Karenge’.
Speaking on the TVC, Mr. Sanjay Srivastava, Chief Business Officer, McNROE Consumer Products Pvt. Ltd said, “This campaign marks our entrance into newer product categories and brings a new storyline. The youth of today gives a great importance to their appearance and needs specialized products for different personal grooming. This campaign highlights the same importance and the difference personal grooming can make in ones personality in a prominent way.”
The film has already got over 5 million views on social media within a very short time and is gaining great momentum and attraction for its new launches. It is turning out to be one of the most popular product films in recent times and has brought a breath of fresh air in the digital campaigning world.
McNROE Consumer Products, is among India’s top two deodorant companies with its brands WILD STONE, Secret Temptation & Heaven’s Garden.