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Media Advisor To Former PM PV Narasimha Rao Dies

Retired IAS officer PVRK Prasad, who was Additional Secretary and Media Advisor to former Prime Minister PV Narasimha Rao, passed away today.

Mr Prasad was 77 and died of cardiac arrest at a super speciality hospital.

Mr Prasad, an IAS officer of Andhra Pradesh cadre including Executive Officer of Tirumala Tirupati Devasthanams (TTD) and Chairman of Vizag Port Trust, during his illustrious career.

In 1978-82 he worked as Executive Officer and later as an Advisor post-retirement, the TTD, the body that administers the Lord Venkateswara temple at Tirupati, took up several reforms and important projects.

Mr Prasad, who served as Media Advisor to Narasimha Rao, was a close aide of the former Prime Minister.

Mr Prasad wrote several popular books in Telugu, including ‘Naham Kartha’, ‘Asalem Jarigindante’ (Wheels behind the veil), ‘Tirumala Leelamrutham’ and ‘Tirumala 

He is survived by wife, a daughter and a son.

The cremation would take place today.

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