In a world deluged by fake news, paid media, sponsored content, clickbait, pop-ups and banners, it has become a challenge for readers to find quality content online. What’s often dished out is usually regurgitated, biased or outdated stuff that has little value to readers. Most of it is just a mad rush to grab eyeballs and convert it into revenue. This was not how the internet was meant to evolve.
Thankfully, there are some people and organizations that are making efforts to change the trend. Working to get the power back to the people is Medium, an online publishing platform and blog host. Medium is where people go to access top quality content and to benefit from pioneering ideas, in-depth analysis, and engaging stories. Medium challenges the prevailing clout of advertisers by focusing on providing a clean reading experience to people.
Medium was launched in 2012 by Evan Williams, who is the co-founder and former CEO of Twitter. The idea for Medium was conceptualized after Williams noticed the deluge of content that was flooding the internet. Williams wanted to focus on improving the quality of content and this basic idea eventually led to the launch of Medium. The social journalism portal hosts blogs and articles from various talented individuals and has its own team of storytellers as well.
One of the key differentiating factors for Medium is that it focuses on improving the time spent by visitors rather than increasing the size of the audience. Williams believes that the standard analytics component of ‘unique visitors’ is a meaningless statistic and it does not reveal the real value of a content portal. Williams said this even when Medium had attracted more than 60 million unique monthly readers, as of May 2017.
Medium has emerged as a revolutionary platform for talented writers, thinkers and storytellers in the world. Ideas and perspectives that are published, discussed and evolved on Medium are difficult to find anywhere else. If you want to keep abreast of the most interesting ideas and perspectives on a wide variety of subjects of local and global interest, Medium is the place where you need to be.
Medium is free to use for most parts, but if you are looking for special privileges such as audio versions of popular stories, offline access and unlimited access to exclusive stories, you can buy a membership for just $5 per month. You can also choose where your money goes by directly rewarding stories/writers that you like.