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Melorra introduces easy EMI options

for customers in association with digital platform Kissht

Offer applicable on orders between INR8000 and INR 2 lakh with 0% interest on 3 to 6 months EMI’s

Bangalore, Oct 29, 2018: Melorra, India’s fastest growing fashion inspired fine and lightweight jewellery brand, has partnered with Kissht, a digital-platform, to offer EMI payment option for its customers. Customers can now purchase their favorite products without worrying about paying for their jewellery upfront. With the festive season on, this offer is sure to come as an advantage for women looking to buy their favorite piece of jewellery from Melorra.

This offer is presently available on orders ranging between INR 8,000 to INR 2,00,000 in Mumbai, Delhi, Bangalore, Hyderabad, Pune, Chennai, Ahmedabad, Kolkata, Nashik, Vadodara, Bhopal, Indore, Jaipur, Ludhiana, Nagpur, and Chandigarh. The offer will be valid in more cities soon. Women can now buy trendy, fashionable gold and diamond jewellery that fits perfectly into their versatile lifestyle, all without having to pay it all up in one shot. This limited period offer comes with 0% interest on 3 to 6 months EMI’s and customers only need to pay20% to 25% of the total bill amount as a down payment at the time of purchase.

Speaking about this, Ms Saroja Yeramili, CEO and Founder, Melorra, said, “Buying jewellery is a fulfilling experience for every woman. Women today are financially sound and aware and can make independent decisions. We had 5-10% of cart drop off customers saying the reason they deferred purchase was because of no EMI option being available at Melorra. The easy EMI option is a step towards enriching the shopping experience for them at Melorra and add value to their purchase.”

“The EMI option is in line with Melorra’s philosophy of offering its customers trendy, lightweight, and fashionable pieces albeit in an affordable manner. Women can now look forward to celebrating the festive season in style without worrying about payment hassles,” added Ms Yeramilli.

Customers who wish to avail the EMI must submit a copy of their PAN card, address and income proof and a loan agreement form to a Kissht representative who will arrive at the billing address within 24 hours of request. The customer really needs to do very little, getting all done at their doorstep, at a time of their convenience & ends up benefitting with the scheme.

Ever since Melorra opened its delivery options to all markets through a tie-up with E-commerce Express, it has become a preferred destination to shop for lightweight jewellery. From cities with a population of less than 10,000 to those above 1 million, Melorra has made its mark everywhere. The design powerhouse creates pieces that are meant for “buy-now, wear-now” purpose.

Designers at Melorra take inspiration from latest trends in apparel and the jewellery pieces are designed in sync with these trends. Understanding the fashion cycles that influence wardrobe choices, Melorra tailors its collections as per the latest seasonal trends giving women an opportunity to make a unique and updated style statement. All the gold jewellery is BIS hallmarked and the diamonds are SGL, IGI and DGLA certified. More than 75% of the collection is affordably priced below INR30,000 and the brand also offers 30-days return policy along with life time exchange policies.

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