Viber is an instant messaging and Voice over IP (VoIP) app for smartphones developed by Viber Media. In addition to instant messaging, users can exchange images, video and audio media messages. Viber automatically syncs with your contacts and knows which of your friends have Viber, making it easy to stay in touch on the cheap. This app is incredibly simple to use, it’s available to more than 200 million users for almost every mobile (android phone or more upgraded versions). This is the generation of ‘smartphone holders’. Yes we are talking about you. If you are reading this, chances are your smartphone is no further than 3 feet from you and you sometimes hear custom notification alerts for your email, messages and updates even when nothing new came in. The actual functionality varies from platform to platform with iOS and Android being the first to receive new features.
Viber includes text, picture and video messaging across all platforms, with voice calling available only to iPhone, Android and Microsoft’s Windows Phone although HD voice is planned for Windows Phone 8 .The application’s user interface includes tab bar on the bottom giving access to messages, recent calls, contact, the keypad and a button for accessing more options. Upon installation, it creates a user account using one’s phone number as username. Viber synchronizes with the phone’s address book, so users do not need to add contacts in a separate book. Since all users are registered with their phone number, the software returns all Vibers’ users one’s contacts. The newest version of Viber (Version 2.3) has added smileys and other default images. With Viber, everyone in the world can connect easily with each other and completely Free. More than 400 million Viber users text, call, and send photo and video messages worldwide over Wifi or 3G – for free (customers need to pay net service charges to operators). Viber can be used to make calls to non-Viber mobile and landline numbers at low rates. Viber is available for many smartphones and platforms. Viber is compatible with and optimized for Android tablets! Use Viber on your tablet.
On Viber, your phone number is your ID. Popular mobile instant messaging and voice calling app, Viber, has launched desktop applications for Windows and Mac that also offer support for video calls.
Users who’re already registered for the service on their mobile phones will be able to sign-in on the Viber desktop client with their mobile numbers and a verification code will be sent to the mobile via app. Viber syncs the users’ contacts, messages and call history with their mobile device. They will also be able to sync their instant messages across devices giving them the ability to send, receive and delete messages on either devices, and transfer voice calls between the different apps.
Viber’s desktop apps also allow users to make video calls. However, the feature is in beta and one can only make video calls between two desktops.
TViber has also released Viber 3.0 for mobile, the next upgraded version of the app. Version 3.0 includes updated Android and iOS apps, and a new version for legacy BlackBerry OS that brings support for voice calling and compatibility with Viber Desktop.
Viber for Android has been redesigned and now features the “Holo” interface in addition to other optimizations. The app also includes features like video messages, stickers, last online status, among others.
Viber also claims that it has 200 million users across all platforms in 193 countries.
Viber India joins the league of other messaging apps in the country like WeChat India, Hike and Line for launching TVCs and spiking marketing spends to engage with its users. The messaging app which has more than 20 million registered users has launched its first TV ad campaign.
By: annie steffi sydney