TO SUPPORT FINANCIAL EMPOWERMENT
MetLife Foundation and Sesame Workshop in India, the organization behind Galli Galli Sim Sim (the Indian adaptation of Sesame Street), launched a new multimedia global initiative today called “Sapna, Bachat, Udaan: Aarthik Bal, Har Parivar ka Haq.” This initiative is the Indian adaptation of the global programme “Dream, Save, Do: Financial Empowerment for Families.”
“Sapna, Bachat, Udaan” will expand to a total of 10 countries in the coming years. In India, it will reach the target population of 1.7 million people through community engagement (in Bihar, Delhi and Jharkhand) and over 18 million children through television (national). This programme will be evaluated by independent research to demonstrate the impact. The efforts are specifically tailored to address global needs as well as the particular needs of families in targeted countries. A core set of audio-visual, print and digital resources, were created for the initiative and will be shared and tailored in countries including India, Mexico, China and six other countries.