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Micromax set to disrupt the 4G market in India

launches Canvas Knight 2- First in the 4G range of smartphones

-          Super-fast 4G LTE connectivity ensuring speed for information &  entertainment on the go

-          Packed with a 1.5 Ghz Octa-Core processor, 5-inch HD Amoled display and more

-          A perfect amalgamation of Glass and Metal offering premium and stylish looks 

Canvas Knight 2 (1)New Delhi, June 05, 2015: Disrupting the nascent 4G market with the best in class technology, Micromax today announced its endeavor to offer fast 4G LTE connectivity to the Indian consumers. To build on to the leadership position in the Indian smartphone market, the company launched its flagship product Canvas Knight 2, the first in the range of 4G smartphones and showcased its upcoming 4G range. The company has been consistently revolutionizing the 3G market since 2012 with the launch of some compelling affordable smartphones and aims to help the Indian consumers unlock the true potential of 4G with this new launch.

Commenting on the launch, Mr. Vineet Taneja, CEO, Micromax Informatics said, “India is at the cusp of digital revolution and we expect 4G technology to push internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. Smartphones always lead any such technology shift, much before full scale network rollouts are done by operators. In our estimate, 4G handsets already account for 15% of total smartphone shipments, up from 4% two quarters back. Installed base of 4G handsets is ~5 Mn compared to a 90Mn+ base of 3G smartphones. With the launch of our new device Canvas Knight 2, the first in the 4G range, we are looking at driving the next wave of internet evolution in the country. Over the next few months, we are all set to launch a series of 4G LTE enabled devices across a range of price points each addressing unique needs of the Indian consumer. Our popular series of Canvas Fire, Unite, Nitro will gradually move to 4G offerings. With a comprehensive portfolio of quality 4G LTE enabled devices, we are confident of propelling the next wave of mobile internet ecosystem in the country.”

Surfing on 4G networks is said to be atleast 5 times faster than 3G and enables the consumers to download movies, stream video and music, share photographs, surf internet and achieve much more out of their smartphones with great ease. The Canvas Knight 2 with its superfast 4G internet gives the consumers all the tools right at their fingertips to conquer the world be it your presentations or finding the perfect night stops. Heavy web downloading, hard-core gaming, high-quality premium video viewing without any lag ensures the users are on top of everything.

The device is a performance beast as one can push boundaries with 64-bit performance processing data at the speed of light. Power packed with a 1.5GHz Octa Core processor, the smartphone is perfect for multitasking and efficiently running applications of any kind. Do more things at once on the Canvas Knight 2 with its 2GB RAM that helps you speed things up and lets you access all applications, faster.

Completely dressed to kill, the device is a design marvel with a perfect amalgamation of Glass & Metal which is fortified with Corning Gorilla Glass 3 on both sides. Glass provides the premium & rich look to the product while the metal sandwiched between the glass on both sides makes the device sturdy and strong. Powered with Cirus Logic Wolfson Stereo WM8998, the smartphone promises the best in class experience for music aficionados and delivers clear, room-filling, deep sound.

Running on the latest Android Lollipop 5.0, the new device promises great benefits like optimized battery usage, improved application performance, refreshed notification system etc. to the neo users.  With a 5-inch Amoled HD Screen the device provides a 16.7 million colour depth, the display catches every colour in its brilliant and spectacular form. One can capture all their moments as perfect as they can be with a 13MP AF rear camera powered with Sony IMX214 CMOS sensor and LARGAN 5P lens. Taking selfies on the go is now even more remarkable with a 5MP FF front camera accompanied with Omnivison OV5648 and LARGAN 4P lens.

With 2G/3G/4G support on both dual SIM slots, one can manage personal and work calls with ease, with intelligent dual SIM features and detailed preferred network settings for each card. Nano SIM card slot can be replaced with the memory card to store more pictures, songs, videos etc

With the best buy price of Rs. 16,299, the Canvas Knight 2 comes with a free 4G SIM and an Airtel 4G Double Data offer which doubles the 4G data amount for any consumer activating the 4G SIM. The device will be available from June 10, 2015 across India.

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