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Tuesday , 19 September 2017
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“Midas Touch” By Ambar Pariddi Sahai @ Amazon India Fashion Week A / W – 15’

Stall No. D – 2

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Ambar Pariddi Sahai’s unveils her new collection “Midas Touch” @ Amazon India Fashion Week A / W 15’. The new Jewellery collection is inspired by the song  “Will you still love me tomorrow” by Norah Jhones

…Is this a lasting treasure
Or just a moment’s pleasure
Can I believe the magic in your sights
Will you still love me
 tomorrow ….

 Our new collection is giving subtle surprises harkening back to various historical periods and a mélange of cultural influences, drawing inspiration from old forms , rustic look and reinterpreting them in a contemporary wearable look.‘The old order changeth yielding place to new’ wrote Alfred Tennyson The collection that has usual sense of scale and proportion. Each of the designs is imprinted with a refreshing uniqueness, a feeling of reaching across borders of new  styles.

The look of the collection is Nuevo Vintage – “OLD IS NEW” representing modern India. The forms are simple with the designs that follow the augment the vocabulary of the Indian Jewellery. They introduce new motifs and patterns and even experiment with new forms and shapes creating a sense of novelty and wonder heighted with every jewellery piece. The romance between the metal and stones is reflected through different jewels using simple forms in earrings, ear cuffs, body chains, statement necklaces with handcrafted jewels in base metal with gold plating giving the old regal look.

Its all about the use of natural stones , semi-precious stones,  silver and base metals with special  highlights. The theme of the collection is rich and royal where in Ambar uses new element and colours like ruby red with a tinge of antique matt gold finish which will add beauty, charm & élan to a woman’s persona.

The latest collection is all about the different moods of a women, Jewelry that make you look effortlessly drop dead gorgeous..

The traditional is woven and molded with an element of the modern to create an Indo-Western jewels. The intricacies of designs from the past are presented in a contemporary look and feel to retain the essence of time. The designs, indeed are “…a lasting treasure…” that shall make you love them tomorrow and forever….

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