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Saturday , 25 May 2019
Breaking News

Monthly update from Royal Enfield – March 2015

Sales performance 

Royal Enfield continues 2015 with a strong sales performance and posted sales of 33,679 units in combined domestic wholesale and exports in March2015,recording agrowth of 42% over same period last year.

Vehicle sales MARCH’15 YTD-MARCH’15
2015 2014 Growth 2015 2014 Growth
DOMESTIC 32,854 23,170 42% 90502 62818 44%
EXPORTS 825 523 58% 1973 1450 36%
TOTAL BUSINESS 33,679 23,693 42% 92475 64268 44%

Rides & events 

Royal Enfield Continental GT 535cc café racer now in a signature GT Black color

Royal Enfield has introduced a new color for its Continental GT 535 cc café racer family. In addition to the GT Red and GT Yellow, this café racer motorcycle will now also be available in the signature GT Black. The new color variant has been introduced in India and is available for bookings. In Europe the black variant will be available for bookings from May onwards and from June in Lat-Am markets. The Continental GT in black color is available at Rs. 2, 13, 142/- on road in Delhi which is the same as the signature GT Red and GT Yellow color variants.

Royal Enfield launches online store for its Gear range

Royal Enfield has launched its official online store that will be retailing its full range gear range. Customers and enthusiasts can now purchase apparel, accessories, riding gear and merchandise from http://store.royalenfield[dot]com/ at any time of the day from the comfort of their homes. In its launch phase now, the store will cater to purchases from customers located in 126 cities and towns in India only.

The e-store only accepts online financial transactions. Customers can make purchases using their debit cards, credit cards or through internet banking. Customers can also access the e-store website through different electronic devices like smart phones, laptops and tablets. The e-store retails the recently launched gear collection inspired by the despatch riders of the World Wars that includes leather jackets, knits, t-shirts, trousers, boots and bags. In addition, the Continental GT gear collection and the rest of the Royal Enfield range including meticulously detailed, purpose built Royal Enfield riding gear is also available for purchase. 

Royal Enfield introduces new gear collection inspired by Despatch Riders at Moto Madrid and partners Motorien S.L.U to expand footprint in Spain & Portugal

Royal Enfield unveiled a new gear collection inspired by the motorcycle despatch riders from the World War II. The collection was showcased at the Moto Madrid 2015. The latest gear collection largely draws inspiration from heritage, history and the legacy of the despatch riders of WWII. The new range of Royal Enfield gear further exemplifies the Enfield hallmarks of craftsmanship, durability and detail. With its latest Gear collection, Royal Enfield aims to offer a complete motorcycling experience its customers. At Moto Madrid, Royal Enfield also displayed the Continental GT, Classic Desert Storm, Classic Chrome, Classic Battle Green and the Bullet 500 motorcycles.

To strengthen and expand its network and footprint across Spain and Portugal, Royal Enfield also announced its partnership with Motorien S.L.U who have signed- up as a distributor for the region.  With over thirty years’ experience, Motorien SLU is a leader in independent distribution of motorcycles in Spain & Portugal.  In addition to multi-brand dealerships, Motorien S.L.U will be opening exclusive stores to retail the Royal Enfield brand of motorcycles and gear.

Motorien’s proven credentials in the motorcycle business in the region, network and aftermarket capabilities synergize very well with Royal Enfield’s differentiated product offering and brand experience. With a range of modern classic bikes, Royal Enfield brings to Spain and Portugal a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.

Watch out for…

Royal Enfield Tour of Nepal 2015 – 27th April to 10th May

Registrations for fourth edition of the Tour of Nepal have begun on the Royal Enfield website. The Tour of Nepal continues in its mission to explore the most scenic and picturesque mystical land of Buddha and the legendary Gorkha warriors. Flagging off on April 27, 2015 from Lucknow, the ride promises to test the Royal Enfield rider’s grit and hone their riding skills on the uncharted terrains of the Himalayan range.

This year, the riders will ride through the panoramic view of the Himalayas from Lucknow through Bhairhawa, Pokhra, Kalopani, Muktinath, Tatopani and, Kathmandu, Kodari, Nagarkot, Chitwana and finally back to Lucknow covering a distance of 2,200 kilometres on their Royal Enfield motorcycles. The riders will be travelling across winding twisty roads leading to Pokhra; explore Jomsom, which until recently was just a Trekking trail; experience extreme off road trail leading to Muktinath; enjoying the picturesque ride along the Tibetan plateau to Kodari; will relax at Chitwan National park and then ride down to Lumbini the birthplace of Buddha

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