April 2015, Mumbai – Moroccanoil the pioneer and originator of luxury argan-oil infused products has become a haircare industry sensation embraced by celebrities, runway stylists and women the world over. In India, the brand operates through Lewanna – the sole distributor for Moroccanoil and has its presence across 45 cities. Moroccanoil which is known for its nourishing argan oil has been carving its niche in the luxury market in India since October 2011.
Seeing the overwhelming response that the brand has received in India, Lewanna is now all set to step foot and explore other countries as a part of its expansion plan. As a part of their development strategy in international market Moroccanoil will now enter Sri Lanka with Lewanna.
With new product ranges Lewanna will be distributing Moroccanoil in all leading A+ salons in Sri Lanka starting with Colombo.
On entering the new market, Manish Dialani (Managing Director, Lewanna Group) said, “After receiving soaring success and response in India we are planning to move on with a view of distributing Moroccanoil products to top 100 salons in Sri Lanka by the end of 2015. We are really excited with the move and are looking forward to a great response.”